Lifecycle Marketing Manager, Partner Growth

Classpass; Greater London; Sur place; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Playlist is seeking a Lifecycle Marketing Manager to own post-lead activities and design nurture programs that move leads through the funnel to signed partnerships. You’ll work closely with Sales to ensure timely handoffs and with MarTech to track and route leads accurately, optimizing the funnel end-to-end.

You’ll build and run targeted nurture programs across emails and, where appropriate, SMS, focusing on conversion, engagement, and revenue.

Qualifications

• Experience in B2B lifecycle and demand generation marketing within a sales-led funnel.

Responsabilités

• Own the partner acquisition funnel from lead to signed partner.
• Build and run lead nurture programs using email as core channel; expand to SMS where valuable.
• Collaborate with Sales on handoff rules and follow-up cadences.
• Own funnel tracking, data quality, lead scoring, routing and attribution.
• Set up A/B tests across emails, pages, sequences and offers.
• Create reporting on funnel performance and lead quality by source.

Connaissances

Lifecycle marketing

CRM proficiency

Email marketing

SQL

A/B testing

Sales collaboration

Data storytelling

Formation

Bachelor's degree in Marketing/Business

Outils

HubSpot

Braze

Salesforce Marketing Cloud

Marketo

SQL

Snowflake

Hex

Description du poste

Playlist is seeking a Lifecycle Marketing Manager to own post-lead activities and design nurture programs that move leads through the funnel to signed partnerships. You’ll work closely with Sales to ensure timely handoffs and with MarTech to track and route leads accurately, optimizing the funnel end-to-end.

You’ll build and run targeted nurture programs across emails and, where appropriate, SMS, focusing on conversion, engagement, and revenue.