Product Growth Manager

Group GTI; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the UK is seeking a Product Growth Manager for their Student Success team. This hybrid role focuses on expanding a new digital platform for student societies, combining product leadership with commercial growth strategies. The ideal candidate will have a strong connection to student life and a proven track record in digital product management, driving user engagement and community growth.

Qualifications

• Experience in digital product management, marketing, or startup environments.
• Strong skills in digital marketing tools and platforms.
• Excellent communication and interpersonal skills.

Responsibilities

• Drive user acquisition, retention, and platform engagement.
• Lead go-to-market plans for new features.
• Monitor user behaviour and campaign performance.

Skills

Digital marketing

User-centric design

Community management

Data analysis

Collaboration

Education

Experience in leadership or executive role within a student union or society

Proven track record in digital product management

Tools

Google Analytics

Looker

JIRA

Figma

Job description

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Product Growth Manager

Department: UK Student Success

Employment Type: Permanent - Full Time

Location: London, UK - Hybrid

Description

The Student Success team sits at the heart of our mission to support students as they navigate their early careers-connecting them with opportunities, resources, and experiences that help them reach their full potential.

We work across marketing, content, events, campaigns, and partnerships to engage students meaningfully through the targetjobs platform, on campus, and in collaboration with universities and employers. Our work is designed to not only inspire and inform students but to improve outcomes for underrepresented groups and build stronger pathways into top employers.

We're now expanding our impact through the launch of an exciting new digital platform for student societies-a space for societies to manage their activity, grow their membership, and engage with brands and opportunities. This platform is a strategic priority for our team, and the Digital Product and Commercial Growth Manager will play a key role in shaping its development, driving adoption, and building commercial partnerships to ensure its long-term success.

The Student Success team thrives on collaboration, creativity, and a shared commitment to making a real difference to students' lives. If you're passionate about innovation, student empowerment, and building scalable solutions, this is the team to join.

About this role

We are seeking a talented and ambitious Digital Product & Commercial Growth Manager to lead the continued evolution and expansion of our societies management software platform. This hybrid role blends digital product leadership with commercial growth strategy, and is ideal for someone with entrepreneurial flair, creativity, and a genuine interest in empowering student communities.

You'll be responsible for driving user acquisition, retention, and platform engagement while also acting as the voice of the user-commissioning and shaping platform enhancements and new features that delight. This role is an exciting opportunity for someone who's passionate about digital innovation, user-centric design, and student life.

Key Metrics (if applicable)

• Significant growth in platform users and active engagement across universities and student unions.
• Increased awareness and adoption of the software through strategic marketing campaigns.
• Regular and impactful product updates driven by user feedback and data.
• Strong user community of student society leaders who feel supported, heard, and empowered.
• Clear roadmap delivery for new features and UX improvements aligned with business goals.
• Commercial growth through new partnerships, customer acquisition, and retention initiatives.

Outcomes

This multi-faceted role will drive outcomes such as:

Our Society Management Platform has student led feedback loops that lead to effective product development and experience improvement for users.

• Act as the product owner. Own and evolve the platform roadmap by translating student society and stakeholder feedback into user-first product decisions.
• Drive delivery of new features and UX/UI improvements in collaboration with product, design, and engineering teams to improve platform usability and satisfaction.
• Ensure that all platform developments are insight-led and aligned with both user needs and long-term business priorities.

The platform targets for adoption, retention & community growth are met

• Lead go-to-market plans for new features, driving platform sign-ups, onboarding, and long-term engagement from student societies and unions.
• Build a network of student society leaders and SU stakeholders to act as advocates for the platform and increase reach and usage.
• Design and deliver campaigns and lifecycle strategies to boost activation, repeat usage, and community involvement.

Successful marketing campaigns and partnerships lead to consistent platform growth commercially

• Build and execute scalable marketing strategies-across digital, content, and student-driven community channels-that grow visibility and platform usage.
• The GTM team are provided with collateral and support to ensure successful selling of the product as part of our end to end solution.
• Identify, secure, and manage commercial partnerships that add value to the platform and deliver revenue growth.
• Track and analyse marketing and usage metrics to optimise campaigns, messaging, and platform flows across the user journey.

There is continuous innovation and improvement to the platform and its managed services that is driven by insights.

• Monitor user behaviour and campaign performance through tools like Google Analytics, Hotjar, Looker, and direct student feedback.
• Deliver personalised, high-performing experiences through rapid experimentation, testing, and iteration.
• Use segmentation strategies to target student cohorts with campaigns that align to different points in the customer lifecycle.

You are able to provide strategic influence and enable cross-team collaboration to ensure to success launch and delivery of the product

• Work closely with Product, Student Success, Marketing, and Engineering teams to integrate feedback, surface user insight, and build a transparent, community-first development cycle.
• Act as the internal voice of the student user, shaping product priorities and contributing to wider company strategy with a student engagement lens.
• Champion a test-and-learn culture within the team, balancing bold experimentation with robust measurement and commercial focus.

Person Specification

This role combines community management data analysis with a creative and disruptive mindset. To excel in this position, you'll need to be a dynamic and technically skilled Product Manager with excellent communication and interpersonal skills. You will need to bring high energy and thrive in an environment of rapid change and ambiguity. We're hands-on, humble and curious. We challenge ourselves continuously, soundboard off each other and care passionately about creating career opportunities for our users through collaboration. Adaptable to change.

• A self-starting, entrepreneurial mindset with the ability to lead across disciplines.
• A strong connection to student life and a passion for enhancing the student experience.
• Natural empathy and user-centric thinking, always advocating for the community.
• A creative and data-informed approach to growth, marketing, and product design.
• Excellent communication and collaboration skills-comfortable across tech, business, and users.
• Passionate and excited by the bigger picture to disrupt and challenge
• Balance speed and quality, with a relentless focus on execution and tangible results
• A phenomenal communicator, visually, verbally and in writing. Able to form relationships with a diverse set of team members, motivate and bring people with them
• An "end-to-end" product growth manager, able to bring tried-and-tested methods to bear on product challenges and facilitate the development of high-quality features
• Naturally curious with an instinctive understanding for users, extracting meaningful insights and analysing data to inform CRO decisions
• A leader who can take ownership and is driven by real customer & traffic growth

Work Experience, Knowledge & Skills

• Experience in a leadership or executive role within a student union or student society is essential.
• Proven track record in digital product management, marketing, or startup/growth environments.
• Strong skills in digital marketing tools and platforms (e.g. social media, CRM, analytics).
• Understanding of UX/UI principles and product development lifecycle.
• Comfortable working with or alongside development/design teams to build tech products.
• Exceptional written and verbal communication skills.
• Strong experience in a problem-solving product or growth role
• Experience of working closely with BI & Behavioural analytics tools within a CRO environment (Google Analytics, Looker, etc)
• Proven skills in creating, running and analysing experimentation cycles
• Knowledge of Scrum and Agile development, working closely with engineering teams including backlog prioritisation and user story creation
• High level understanding of a typical tech stack: frontend, backend, APIs

Desired

• Experience scaling digital products in startup or SaaS environments.
• Familiarity with student union structures and the annual society lifecycle.
• Previous work with community platforms, event management software, or CRM tools.
• Competence in tools such as JIRA, Figma, Canva. Webflow, or similar.
• A background in design, communications, or user research is a plus.
• Familiarity with a form of development: web dev, app dev.

Other Information
• Permanent role - 37.5 hours per week. Monday to Friday 9am-5:30pm.
• 3-month probationary period.

Candidates applying for roles at GTI will be subject to background screening. You can find out more about our background screening and the recruitment of ex-offenders by reading our policies.

If you would like to speak to a member of our team to find out more information about this vacancy or you have any questions, please get in touch - [e-mail].