Product Manager, Growth and Activation

NALA; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company that is transforming financial services across Africa and Asia. As a key player in driving user growth and engagement for innovative fintech products, you will lead strategies that enhance user experience and product activation. This role offers the opportunity to work collaboratively with cross-functional teams to implement data-driven initiatives, ensuring the success of our consumer-facing products. If you're passionate about making a meaningful impact in the fintech space, this is the perfect opportunity for you to thrive and grow.

Benefits

27 Days Off Plus UK Bank Holidays

Birthday Leave

Enhanced Parental Leave

Global Workspace Access

Learning Budget

Themed Snacks and Lunch

Monthly Socials

Free Coffee

Qualifications

• Proven experience in product growth, activation, or lifecycle marketing.
• Strong analytical mindset; comfortable with SQL and A/B testing.

Responsibilities

• Own and drive the growth and activation strategy for consumer products.
• Collaborate across teams to run experiments that improve engagement.

Skills

Product Growth

Lifecycle Marketing

SQL

A/B Testing

User Engagement

Data Analysis

User-Centric Design

Education

Bachelor's Degree in a relevant field

5+ years of product management experience

Tools

Growth Loops

User Analytics Tools

Job description

Our Mission

At NALA, we're transforming how money moves into Africa, Asia and beyond. By building cutting-edge payment solutions, we’re simplifying financial transactions for individuals and businesses alike, helping them thrive in a global economy.

We’re driven by innovation, community, and the belief that everyone deserves access to reliable, efficient, and affordable financial services. If you’re passionate about creating meaningful change and shaping the future of fintech in Africa and Asia, join us and be part of a team that's revolutionising financial empowerment on a global scale.

Your Mission

Drive user growth, activation, and engagement across our consumer products.

Your Responsibilities in this Role

• Own and drive the growth and activation strategy for NALA’s consumer-facing products
• Design and execute product-led growth initiatives to improve onboarding, user education, and activation metrics
• Collaborate across design, engineering, data, and marketing to run experiments that improve conversion and engagement
• Establish and refine growth funnels and identify bottlenecks using product and behavioural analytics
• Build and test new product experiences aimed at improving first-time user success and long-term retention
• Work closely with customer research to uncover insights that drive actionable growth hypotheses
• Define and monitor KPIs related to user acquisition, activation, and product engagement
• Partner with marketing and community teams to shape the go-to-market strategy for new features or markets
• Influence product vision and roadmap based on user needs, market trends, and experimentation results
• Meet regularly with company leadership to align growth priorities and ensure cross-functional momentum

Must-have requirements

• Proven experience in product growth, activation, or lifecycle marketing at a Fintech, Payments, or B2C SaaS company
• 5+ years of product management experience in high-growth environments, ideally with a focus on user acquisition or engagement
• Strong analytical mindset; comfortable with SQL, A/B testing, funnel metrics, and making data-informed decisions
• Hands-on experience working with growth loops, virality, or referrals
• Track record of building seamless, scalable onboarding flows and improving product activation metrics
• High empathy for users, especially in underserved or emerging markets
• Familiarity with product discovery techniques and a strong user-centric design philosophy
• Comfortable working with engineering and design to ship fast and iterate often

Nice to have requirements

• Understanding of user behaviour across UK, African, and Asian financial ecosystems
• Fluency in Swahili or French is a plus
• Experience scaling consumer fintech products in emerging markets

Success in the role looks like

3-Month Metrics

• Mapped the full user funnel from acquisition to activation, identifying key drop-off points and early signals of engagement
• Launched at least one activation experiment (e.g. onboarding flow improvements, incentives, referrals and etc) and reported on impact

6-Month Metrics

• A clear pipeline of growth ideas validated by data and/or user insights for the next 6 months
• 3+ successful experiments shipped with clear learnings and 1–2 scaled or iterated on based on results

️ Interview Process

If successful you will be selected for our interview process which has 4 stages:

• [30mins] Interview with the Talent Team
• This is our initial touchpoint. We're keen to understand your motivations and experiences better. As a tip, reflecting on why you applied for this role and being familiar with your application responses will be beneficial.
• [45 mins] Product Sense
• You'll meet with one of our Product Manager to understand how you think about product
• Our take home Task
• We will send you a specific task to the product team you're interviewing for
• [1 hour] Task Review Interview
• You'll meet with Benji, CEO and & Nico, CTO & Co-Founder. We will ask you to present your task back to the team. They will have some questions prepared and will deep dive into some areas of the task with you
• [30 mins] Customer Empathy
• You'll meet with Benji, CEO with a specific session focused on customers, as per one of our values #CustomersFirstAlways
• References
• We conduct reference checks as standard for all of our hires at NALA
• Decision
• We’ll aim to come back with a timely decision and feedback on your overall interview process.

️Benefits

• 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
• Birthday Leave: Celebrate your special day with a bonus day off to take off that month.
• Enhanced Parental Leave - We offer 16 weeks of full pay for the primary caregiver and 4 weeks for the secondary caregiver (After a 6-month probationary period).
• Global Workspace: Get access to WeWork locations worldwide.
• Learning Budget: Fuel your growth with $1000 annually for learning and development.
• Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team.
• Monthly Socials: Join fun social events every month for great times.
• Free Coffee: Enjoy barista-style coffee at your fingertips.