Panel Growth Manager, EMEA

User Testing Company; City of Edinburgh; Remote; GBP 45,000 - 65,000; Full time

Job summary

User Testing Company seeks a Panel Growth Manager for EMEA to drive contributor acquisition and engagement strategies. This role requires a proactive individual with a strong background in growth marketing, particularly in international markets, and fluency in German and/or French. Join a leading company in experience research and help shape how organizations connect with their audiences.

Qualifications

• Minimum of 4+ years in Growth Marketing or B2C user acquisition.
• Fluency in German and/or French required.
• Strong understanding of digital growth strategies.

Responsibilities

• Develop and execute data-driven contributor acquisition strategies.
• Own top-of-funnel initiatives and optimize channel mix.
• Collaborate with cross-functional teams for region-specific campaigns.

Skills

Growth Marketing

User Acquisition

Data Analysis

SEO

SEM

Paid Social

Affiliate Programs

Video Advertising

Communication

Collaboration

Tools

Google Analytics

Tableau

Job description

Panel Growth Manager, EMEA page is loaded

Panel Growth Manager, EMEA

Apply remote type Remote locations Remote - Germany Remote - France London Edinburgh Barcelona time type Full time posted on Posted 30+ Days Ago job requisition id R-100435

We’re UserTesting, a leader in experience research and insights; we believe the path to human understanding and great experiences start with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations discover the human side of business–transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human.

A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.

The opportunity

As a Growth Manager (Panel), you will drive contributor acquisition and engagement strategies to scale UserTesting’s Contributor Network in EMEA. This high-impact role blends strategy and execution and requires a self sufficient, proactive, and detail-oriented person who can focus on leveraging multi-channel campaigns, collaborate with cross-functional teams and stakeholders, build efficient, scalable growth initiatives, and communicate effectively. Experience driving campaigns internationally in non-English speaking markets is strongly preferred, as is experience managing marketing agencies to deploy and optimize acquisition campaigns.

You’ll play a pivotal role in achieving UserTesting’s ambitious global growth targets by designing and implementing innovative approaches to drive acquisition, engagement, and retention.

What you will be doing:

• Develop and execute data-driven contributor acquisition strategies to align with demand-side goals in EMEA.

• Own the top-of-funnel initiatives and optimize the channel mix, leveraging platforms such as Google, Meta, TikTok, LinkedIn, and affiliate networks, as well as localized strategies and messaging tailored to regional audiences.

• Plan, test, and scale paid and organic campaigns to drive acquisition while continuously optimizing for ROI.

• Collaborate with in-market and cross-functional teams (Product, Corporate Marketing, Data Science, and Design) to develop region-specific messaging and campaigns.

• Analyze contributor behavior, engagement, and retention to identify bottlenecks and opportunities for improvement.

• Manage relationships with third-party marketing agencies and local partners, ensuring alignment with regional growth goals and budget efficiency.

• Work closely with Product, Data Science, and Engineering teams to improve funnel efficiency, tracking, and reporting capabilities.

• Present regular performance updates, insights, and recommendations to senior stakeholders.
  

What we’re looking for:

• Experience: Minimum of 4+ years in Growth Marketing and/or Product Growth, B2C user acquisition, or within a two-sided marketplace. Proven experience in international and non-English speaking markets is highly preferred.

• Consumer-first mindset: A strong understanding of user needs and behaviors, focusing on delivering exceptional contributor experiences.

• Technical expertise: Strong understanding of product and digital growth strategies, including SEO, SEM, paid social, affiliate programs, and video advertising. Proficiency in analytics tools (Google Analytics, Tableau, etc.).

• Strategic thinker and executor: Demonstrated ability to define and execute growth strategies while managing multiple projects and priorities.

• Collaboration: Exceptional communication and relationship-building skills; proven ability to work cross-functionally in global teams.

• Language skills: Fluency in German and/or French is required, along with strong communication skills in English.

• Self-starter: Highly proactive, data-driven, detail-oriented, and comfortable working independently with initiative in a fast-paced environment.

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.