Product Designer — Design Systems & Accessible UX

AXA Group; Tunbridge Wells; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

AXA Group is seeking an experienced Product Designer to lead the design and optimisation of seamless user journeys, guiding customers from our website through to our portals and digital services. You’ll shape UI components across website and portal environments, collaborating with stakeholders to ensure accessible, brand-consistent experiences.

You will develop and promote a scalable design system, work with CMS teams and editors, and use data-driven research to enhance user journeys while

Qualifications

• Experience in UX/UI roles, with a proven track record of designing customer-facing platforms within highly regulated sectors.
• Demonstrated ability to develop and implement design systems, transforming foundational frameworks into comprehensive UI kits, templates, and guidance for website editors and wider teams.
• Expertise in Figma, including creating components, applying design tokens, and maintaining scalable, reusable systems.

Responsibilities

• Help develop, improve, and manage our website UI kit, creating reusable components and patterns that follow brand guidelines.
• Build comprehensive UI kits from our design system, including templates and best practices for website editors and teams to create consistent pages.
• Work closely with developers, CMS teams, content editors, and brand managers to ensure the design system meets needs and is widely adopted.
• Promote the use of the design system through clear documentation and guidance, ensuring high standards for quality, accessibility, and visual consistency.
• Use data and user research to identify pain points and find opportunities to improve the user journey.
• Use testing methods like A/B testing and agile ways of working to try new ideas, considering SEO, branding, and marketing.
• Prioritise features and improvements based on user impact and strategic goals, supporting long‑term website planning and accessibility standards.
• Make sure all design work meets WCAG accessibility standards, creating inclusive digital experiences.

Skills

UX/UI

Design Systems

Figma

CMS Templates

Accessibility WCAG

Stakeholder Management

Tools

CMS

Job description

AXA Group is seeking an experienced Product Designer to lead the design and optimisation of seamless user journeys, guiding customers from our website through to our portals and digital services. You’ll shape UI components across website and portal environments, collaborating with stakeholders to ensure accessible, brand-consistent experiences.

You will develop and promote a scalable design system, work with CMS teams and editors, and use data-driven research to enhance user journeys while