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Product & Brand Marketing Manager

JR United Kingdom

Stoke-on-Trent

On-site

GBP 35,000 - 55,000

Full time

4 days ago
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Job summary

A dynamic healthcare start-up is looking for a Product & Brand Marketing Manager in Stoke-on-Trent to spearhead their go-to-market strategy. The ideal candidate will possess a mix of entrepreneurial spirit and proven marketing experience in FMCG or direct-to-consumer brands. Responsibilities include launching products, engaging audiences, and optimizing marketing performance through data insights. If you're passionate about innovative marketing and want to contribute to a revolutionary sleep market, apply now!

Qualifications

  • Minimum 2:1 Bachelor's degree in business or marketing.
  • 3-5 years experience in FMCG, wellness, or DTC start-up marketing.
  • Experience with data-driven decision-making and project management.

Responsibilities

  • Lead launch strategy including paid media campaigns and UX optimization.
  • Oversee brand consistency and creative production across channels.
  • Conduct insights and analytics to inform marketing strategies.

Skills

Analytical Skills
Brand Development
Lifecycle Marketing
Community Engagement
E-commerce Management

Education

Bachelor's degree in business or marketing

Tools

Shopify
Meta Ads Manager
TikTok Ads

Job description

Social network you want to login/join with:

Product & Brand Marketing Manager, Stoke-on-Trent

Location: Stoke-on-Trent, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

  1. Go-to-Market Execution & DTC Growth
  • Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
  • Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
  • Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.
  • Brand & Content Development
    • Oversee creative production including packaging, photography, video, and UGC.
    • Ensure brand consistency across all channels (tone, visuals, guidelines).
  • Lifecycle & Retention Marketing
    • Build automated email and SMS flows (welcome, post-purchase, win-back).
    • Run A/B tests to optimise subject lines, offers, and onsite conversions.
  • Influencer & Community Engagement
    • Manage influencer outreach, seeding campaigns, and usage rights.
    • Moderate and grow online community (e.g., Facebook/Slack).
    • Identify and execute brand-aligned co-marketing partnerships.
  • Insights & Analytics
    • Conduct pre/post-launch surveys and translate insights into actionable strategies.
    • Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.
  • Retail & Compliance Support
    • Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
    • Ensure marketing materials are compliant with UK/EU supplement regulations.
  • Experience & Skills Profile
    • Bachelor’s degree minimum 2:1 in business or marketing
    • 3–5 yrs in FMCG, wellness or DTC start-up marketing
    • End‑to-end physical product launch ownership – Experiential event planning & execution
    • Shopify, CRM and Meta Ads Manager proficiency – TikTok Ads & Spark partnerships
    • Entrepreneurial spirit, ability to work independently
    • Proven lifecycle/email automation build & CRO testing
    • Data‑driven mind set, strong analytical skills and ability to interpret data to drive decision making
    • Agile/Scrum or Gantt project‑management tools
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