Product Account Manager (CRM)

TN United Kingdom; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the online gaming industry is seeking an experienced Product Account Manager. This role involves managing marketing and CRM strategies for clients, utilizing AI to enhance performance. Candidates should have a strong B2C marketing background and be adept in data analysis. Join a dynamic team and contribute to innovative marketing solutions in a fast-growing sector.

Benefits

Work from Central office

Regular team and office social events

Collaborative global team

Qualifications

• Proven experience managing full-cycle B2C marketing operations.
• Strong background in customer-facing roles such as Account Management.

Responsibilities

• Drive sales & sales support for new and existing customers.
• Manage client accounts with a focus on AI Marketing & CRM services.

Skills

B2C Marketing

Data Analysis

Communication

Education

Bachelor's degree

Tools

CRM systems

BI tools

Job description

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• VAIX is on a mission to use AI to transform human capability and business opportunity in online gaming. We are a subsidiary of Sportradar, means lots of data to play with.
• First to market, we brought Netflix and Spotify to online gaming, and acquired by Sportradar in 2022, we are looking for innovative people to keep us on the forefront of the industry.
• Our journey began in online gaming, where we leverage the extraordinarily rich data flows and our deep vertical knowledge of that space to transform entertainment and loyalty. Thanks to our union with Sportradar we can use the industry’s biggest source of data to create products and interfaces that are more dynamic and exciting because they are deeply personalized.

What we do

• VAIX creates deeply integrated and powerful corporate AI solutions, enabling B2C operators to utilize the power of machine learning for their customers and operations.
• We are building a wide range of Machine Learning algorithms; domain-specific Recommendation engines, human behavior predictive models and Natural Language Processing model.

We are seeking an experiencedProduct Account Manager– to manage the daily and long term marketing & CRM strategy for our Managed Marketing Services (MMS) Clients.

In this role, you'll be at the forefront of AI-powered marketing, working with cutting-edge technology that's reshaping the gambling industry. As an experienced B2C marketer with a strong background in data and analytics, you'll drive game-changing strategies for B2C operators. You'll be part of a dynamic team owning and delivering marketing performance in a fast-growing business area and are comfortable bringing new ideas to the table.

Reporting to the Head of Marketing Services, you'll collaborate closely with Product, Development, Analytics, Business Development, and Sales teams. Your responsibility will be to work hand-in-hand with MBS clients, managing their Marketing Services and leveraging AI to transform their CRM strategies. This position offers a unique opportunity to blend your marketing expertise with advanced AI tools, directly impacting client success in the evolving landscape of online gaming.

THE CHALLENGE

• You will drive sales & sales support for new and existing customers.
• You will manage client accounts, with a focus on AI Marketing & CRM services.
• Take full ownership of the product and customer relationships and provide operational support for running, monitoring and handling issues on AI-driven products.
• Reporting on customers marketing and CRM activities.
• Enhance Marketing Services offer by adding new acquisition, retention, and reactivation products to the portfolio.
• Stay ahead of market shifts, consumer trends, and competitor strategies, adapting marketing when opportunities emerge.

YOUR PROFILE

• Bachelor's degree or higher, preferably in Marketing, Business, or related field.
• Proven experience managing full-cycle B2C marketing operations, with B2B exposure as a plus.
• Strong background in customer-facing roles such as Account Management, Sales, or Pre-sales.
• Proficiency in monitoring, analyzing, and refining marketing strategies for optimal performance.
• Experience in Product Management, Project Management, and/or QA.
• Proficiency in CRM systems, BI tools, and data analysis techniques.
• Strong communication and interpersonal skills to effectively convey marketing strategies and product benefits to clients and internal teams.
• Proactively identify and address bottlenecks, driving progress and solutions across the organization. Act as a bridge between departments, organizations, and processes to ensure seamless collaboration and efficiency.
• Strong "get things done the right way" work ethic.
• Eagerness to learn new tools and processes.
• Fluency in English and an additional language essential.

OUR OFFER

• You’ll be surrounded by enthusiastic sports betting and igaming industry experts, this is a chance toturnyour passion into a career.
• Platform to gain international recognition for your expertise and build a career in one of the fastest-growing businesses in the digital sports environment.
• We equip you with competent hands-on managers who are top performers in their field and have a passion for the industry.
• We are a diverse and collaborative global team with a unique spirit, determined to achieve our goals with integrity and focus.
• We talk sports every day and take the sporting spirit into our daily work.
• Work from our Central office, participate in regular team and office social events, and thrive in a hybrid work setup.

Job Description

Who we are

• VAIX is on a mission to use AI to transform human capability and business opportunity in online gaming. We are a subsidiary of Sportradar, means lots of data to play with.
• First to market, we brought Netflix and Spotify to online gaming, and acquired by Sportradar in 2022, we are looking for innovative people to keep us on the forefront of the industry.
• Our journey began in online gaming, where we leverage the extraordinarily rich data flows and our deep vertical knowledge of that space to transform entertainment and loyalty. Thanks to our union with Sportradar we can use the industry’s biggest source of data to create products and interfaces that are more dynamic and exciting because they are deeply personalized.

What we do

• VAIX creates deeply integrated and powerful corporate AI solutions, enabling B2C operators to utilize the power of machine learning for their customers and operations.
• We are building a wide range of Machine Learning algorithms; domain-specific Recommendation engines, human behavior predictive models and Natural Language Processing model.

We are seeking an experiencedProduct Account Manager– to manage the daily and long term marketing & CRM strategy for our Managed Marketing Services (MMS) Clients.

In this role, you'll be at the forefront of AI-powered marketing, working with cutting-edge technology that's reshaping the gambling industry. As an experienced B2C marketer with a strong background in data and analytics, you'll drive game-changing strategies for B2C operators. You'll be part of a dynamic team owning and delivering marketing performance in a fast-growing business area and are comfortable bringing new ideas to the table.

Reporting to the Head of Marketing Services, you'll collaborate closely with Product, Development, Analytics, Business Development, and Sales teams. Your responsibility will be to work hand-in-hand with MBS clients, managing their Marketing Services and leveraging AI to transform their CRM strategies. This position offers a unique opportunity to blend your marketing expertise with advanced AI tools, directly impacting client success in the evolving landscape of online gaming.

THE CHALLENGE

• You will drive sales & sales support for new and existing customers.
• You will manage client accounts, with a focus on AI Marketing & CRM services.
• Take full ownership of the product and customer relationships and provide operational support for running, monitoring and handling issues on AI-driven products.
• Reporting on customers marketing and CRM activities.
• Enhance Marketing Services offer by adding new acquisition, retention, and reactivation products to the portfolio.
• Stay ahead of market shifts, consumer trends, and competitor strategies, adapting marketing when opportunities emerge.

YOUR PROFILE

• Bachelor's degree or higher, preferably in Marketing, Business, or related field.
• Proven experience managing full-cycle B2C marketing operations, with B2B exposure as a plus.
• Strong background in customer-facing roles such as Account Management, Sales, or Pre-sales.
• Proficiency in monitoring, analyzing, and refining marketing strategies for optimal performance.
• Experience in Product Management, Project Management, and/or QA.
• Proficiency in CRM systems, BI tools, and data analysis techniques.
• Strong communication and interpersonal skills to effectively convey marketing strategies and product benefits to clients and internal teams.
• Proactively identify and address bottlenecks, driving progress and solutions across the organization. Act as a bridge between departments, organizations, and processes to ensure seamless collaboration and efficiency.
• Strong "get things done the right way" work ethic.
• Eagerness to learn new tools and processes.
• Fluency in English and an additional language essential.

OUR OFFER

• You’ll be surrounded by enthusiastic sports betting and igaming industry experts, this is a chance toturnyour passion into a career.
• Platform to gain international recognition for your expertise and build a career in one of the fastest-growing businesses in the digital sports environment.
• We equip you with competent hands-on managers who are top performers in their field and have a passion for the industry.
• We are a diverse and collaborative global team with a unique spirit, determined to achieve our goals with integrity and focus.
• We talk sports every day and take the sporting spirit into our daily work.
• Work from our Central office, participate in regular team and office social events, and thrive in a hybrid work setup.

Additional Information

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!