Pricing & Commercial Architect – B2C Telecoms (Hybrid)

VMA Group; England; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

VMA Group seeks a high-impact Pricing leader to shape pricing across consumer and business markets in the UK telecoms sector. You will own pricing architecture, promotions and commercial modelling to drive acquisition, retention, ARPU and profitability.

As a bridge across Commercial, Marketing, Sales, Finance, Product, Technology and Insight, you will build a data-led pricing capability and present evidence-based recommendations to senior stakeholders. Hybrid working in Oxfordshire.

Qualifications

• Strong pricing experience in B2C telecoms or subscription services.
• Experience developing and implementing consumer pricing strategies.
• Understanding of pricing architecture, modelling and profitability.
• Experience balancing acquisition, retention, ARPU and LTV.
• Analytical with large datasets and financial models; competitor pricing analysis.
• Experience in pricing optimisation, segmentation, elasticity modelling or test-and-learn.
• Ability to translate analysis into clear recommendations for senior stakeholders.

Responsibilities

• Develop and optimise B2C and B2B pricing strategy with a focus on consumer propositions.
• Own pricing architecture, ensuring pricing remains competitive and straightforward for customers.
• Develop pricing strategies balancing acquisition, retention, ARPU, lifetime value and profitability.
• Build commercial models and business cases for pricing changes, promotions and new propositions.
• Analyse impact of pricing decisions on acquisition, churn, margin and CLV.
• Develop promotional and retention strategies to improve returns and reduce discounting.
• Monitor competitor pricing and market activity to identify opportunities and threats.
• Use customer segmentation, price elasticity and performance data to inform decisions.
• Develop and evaluate pricing experiments across segments, propositions and markets.
• Work with Marketing and Sales to optimise acquisition, retention and cross-sell/up-sell.
• Establish robust pricing governance and implementation processes.
• Provide clear, evidence-based pricing recommendations to senior stakeholders.

Skills

Pricing strategy

B2C pricing

Pricing architecture

Commercial modelling

Customer economics

Pricing optimisation

Elasticity modelling

Job description

VMA Group seeks a high-impact Pricing leader to shape pricing across consumer and business markets in the UK telecoms sector. You will own pricing architecture, promotions and commercial modelling to drive acquisition, retention, ARPU and profitability.

As a bridge across Commercial, Marketing, Sales, Finance, Product, Technology and Insight, you will build a data-led pricing capability and present evidence-based recommendations to senior stakeholders. Hybrid working in Oxfordshire.