Premium Spirits On-Trade Business Development Lead

Jatt life; Birmingham; Remote; GBP 30,000 - 40,000; Full time

Job summary

Jatt Life is seeking a Business Development Executive - On Trade to cover the West Midlands to Bristol from a home-based location. You will build a territory plan, prospect venues, and present premium spirits through tastings and demonstrations.

The role reports to the Head of Sales (The North) and requires regular field travel across the region. Offering a salary of £30,000–£40,000 plus £5k car allowance, you will manage existing accounts, drive listings, negotiate terms and aim for growth in

Qualifications

• Proven sales experience in on-trade F&B, with evidence of winning new business and growing accounts.
• Strong network in hospitality and licensed venues; understands how operators buy drinks and listings.
• Excellent communication, presentation and negotiation skills; able to discuss pricing, margins and promotions.
• Self-motivated, organized and resilient; capable of managing a territory independently.
• Experience using CRM systems and sales analytics to forecast and track performance.
• Full UK driving licence and willingness to travel across the territory.

Responsibilities

• Build a territory plan covering Birmingham through the West Midlands to Bristol; prioritize venues and group visits.
• Prospect pubs, bars, restaurants, hotels, and hospitality groups; maintain a qualified pipeline via visits, calls and referrals.
• Present range through tastings and product demonstrations; secure listings, initial orders and menu inclusion.
• Negotiate pricing, promotions and trading terms within guidelines; protect account profitability.
• Manage existing accounts with regular contact; review ordering patterns and rate of sale.
• Coordinate with wholesalers and depot teams to confirm supply routes and stock availability.
• Train venue teams on products and serves; coordinate launches, tastings and marketing materials.
• Coordinate onboarding and resolve order or delivery issues; inform customers through to resolution.
• Deliver agreed sales volume, revenue and distribution targets; prepare forecasts and manage samples and trade stock.
• Maintain CRM records and report on sales, pipeline, forecasts and competitor activity.
• Share leads and attend sales meetings; submit accurate expenses.

Skills

Sales experience

CRM systems

Negotiation

Communication

Tools

CRM software

Spreadsheets

Job description

Jatt Life is seeking a Business Development Executive - On Trade to cover the West Midlands to Bristol from a home-based location. You will build a territory plan, prospect venues, and present premium spirits through tastings and demonstrations.

The role reports to the Head of Sales (The North) and requires regular field travel across the region. Offering a salary of £30,000–£40,000 plus £5k car allowance, you will manage existing accounts, drive listings, negotiate terms and aim for growth in