Buisness Development Manager

Jatt life; Birmingham; Remote; GBP 30,000 - 40,000; Full time

Job summary

Jatt Life is seeking a Business Development Executive - On Trade to cover the West Midlands to Bristol from a home-based location. You will build a territory plan, prospect venues, and present premium spirits through tastings and demonstrations.

The role reports to the Head of Sales (The North) and requires regular field travel across the region. Offering a salary of £30,000–£40,000 plus £5k car allowance, you will manage existing accounts, drive listings, negotiate terms and aim for growth in

Qualifications

• Proven sales experience in on-trade F&B, with evidence of winning new business and growing accounts.
• Strong network in hospitality and licensed venues; understands how operators buy drinks and listings.
• Excellent communication, presentation and negotiation skills; able to discuss pricing, margins and promotions.
• Self-motivated, organized and resilient; capable of managing a territory independently.
• Experience using CRM systems and sales analytics to forecast and track performance.
• Full UK driving licence and willingness to travel across the territory.

Responsibilities

• Build a territory plan covering Birmingham through the West Midlands to Bristol; prioritize venues and group visits.
• Prospect pubs, bars, restaurants, hotels, and hospitality groups; maintain a qualified pipeline via visits, calls and referrals.
• Present range through tastings and product demonstrations; secure listings, initial orders and menu inclusion.
• Negotiate pricing, promotions and trading terms within guidelines; protect account profitability.
• Manage existing accounts with regular contact; review ordering patterns and rate of sale.
• Coordinate with wholesalers and depot teams to confirm supply routes and stock availability.
• Train venue teams on products and serves; coordinate launches, tastings and marketing materials.
• Coordinate onboarding and resolve order or delivery issues; inform customers through to resolution.
• Deliver agreed sales volume, revenue and distribution targets; prepare forecasts and manage samples and trade stock.
• Maintain CRM records and report on sales, pipeline, forecasts and competitor activity.
• Share leads and attend sales meetings; submit accurate expenses.

Skills

Sales experience

CRM systems

Negotiation

Communication

Tools

CRM software

Spreadsheets

Job description

Jatt Life creates, manufactures, and distills ultra-premium spirits for individuals who appreciate high-quality, refined products. The artisan range includes five-times distilled French grain vodkas, superior Irish whisky, and exquisite flavored gins. Each product is crafted with carefully selected ingredients and produced with expertise and passion. The company is committed to delivering exceptional taste, distinctive branding, and a luxury experience in the spirits market.

Job title: Buisness Development Executive - On Trade

Annual Salary: £30,000 to £40,000 plus £5,000 car allowance dependant on experiance

Reports to: Head of Sales (The North)

Location: Home based, covering the West Midlands to Bristol, including Worcestershire, Cheltenham, Gloucester and the M5 corridor, with regular field travel.

Key responsibilities

• Build a territory plan covering Birmingham and the Black Country through Worcestershire and Gloucestershire to Bristol. Prioritise suitable venues and group visits to use travel time effectively.
• Prospect pubs, bars, restaurants, hotels and hospitality groups. Identify decision-makers and maintain a qualified pipeline through planned visits, calls, referrals and trade contacts.
• Present the range through tastings and product demonstrations, explaining suitable serves and the commercial opportunity. Secure listings, initial orders, back-bar visibility and menu inclusion.
• Negotiate pricing, promotions and trading terms within approved guidelines, protect account profitability and obtain approval for additional discounts or investment.
• Manage existing accounts through regular contact, review ordering patterns and rate of sale, support repeat orders and identify opportunities for additional products or sites.
• Work with drinks wholesalers, depot teams and sales representatives to confirm supply routes, stock availability and customer orders, and support joint visits and agreed promotions.
• Train venue teams on the products and recommended serves. Coordinate approved launches, tastings and marketing materials, and assess their effect on sales and repeat orders.
• Coordinate customer onboarding and resolve order, stock or delivery issues with the relevant teams, keeping customers informed through to resolution.
• Deliver agreed sales volume, revenue and distribution targets. Prepare realistic forecasts and manage samples, promotional stock and trade investment within approved budgets.
• Maintain accurate CRM records and report sales, pipeline progress, forecasts, customer feedback, competitor activity and barriers to growth to the Head of Sales.
• Share leads and account information with colleagues across territories, attend sales meetings and submit accurate expenses in line with company processes.

Person specification

• Proven sales experience in the on-trade food and beverage sector, with evidence of winning new business and developing customer accounts.
• A strong network within hospitality and licensed venues, with an understanding of how operators buy drinks and assess new product listings.
• Excellent communication, presentation and negotiation skills, with the commercial awareness to discuss pricing, margins and the value of promotional support.
• A self-motivated, organised and resilient approach, with the ability to manage a territory independently and maintain consistent prospecting, follow-up and customer service.
• Confidence using CRM systems, spreadsheets and sales information to manage a pipeline, produce forecasts and track performance.
• A full UK driving licence with a clean or nearly clean driving record. Able to travel throughout the territory and attend agreed evening visits, launches and trade events.

Values ethics and working culture

• Act with integrity, using honest product claims, realistic forecasts and accurate expense records, and raising concerns promptly.
• Treat customers and colleagues respectfully and fairly, welcoming different perspectives and working professionally with people from all backgrounds.
• Take responsibility for commitments, follow up when promised and act promptly to resolve problems.
• Work collaboratively, share leads and market insight, support team priorities and respond constructively to feedback.
• Show initiative, use company resources responsibly and follow approved guidance on responsible alcohol promotion and sampling.

Performance measures

• Performance will be assessed against agreed targets for new active accounts and listings, sales volume and revenue, profitability and promotional spend, repeat orders and account retention, productive customer coverage, pipeline progress and forecast accuracy.

What the role offers

£30,000 to £40,000 annual salary plus £5k car allowance plus bonused commission, ownership of a defined territory, the opportunity to represent a premium spirits brand and contribute to its on-trade growth, and career progression opportunities.

Applicants must have the legal right to work in the UK for this role by the agreed start date, without requiring sponsorship from the company. We are unable to offer visa sponsorship for this position. Any offer of employment will be subject to satisfactory right-to-work checks.