Premium Dental Treatment Coordinator & Conversion Lead

Zental; Greater London; On-site; GBP 36,000 - 48,000; Full time

Job summary

Zental, a boutique private dental group, seeks a Treatment Co‑ordinator / Premium Sales Executive for its Cricklewood practice in North West London. You will guide patients through their journey and convert enquiries into accepted care.

This full-time role blends sales capability with warmth and professionalism, delivering exceptional patient experiences in a calm, spa-like environment. Join a high-performing clinical team focused on private dentistry.

Qualifications

• Essential: >2 years as a Dental TCO.
• Proven track record of treatment conversion, sales performance and new business development.
• Experienced & comfortable working to KPIs and target-driven metrics.
• Strong negotiation and closing skills with confidence, discussing treatment options and fees.
• Exceptional communication skills with a polished, professional manner.
• Highly organised with strong attention to detail.
• IT-confident, with experience using practice management or CRM systems.
• Positive, motivated, and commercially driven mindset.
• Experience within the premium private health care sector and dental in particular.

Responsibilities

• Act as the first point of contact for new patient enquiries via phone, email, web, and walk-ins.
• Engage with patients to understand their needs, introduce treatment options, and build trust.
• Conduct face-to-face & virtual consultations, clearly explaining treatment plans, fees, and finance options.
• Proactively follow up on enquiries, treatment plans, and outstanding cases to maximise conversion.
• Support patients throughout their treatment journey, ensuring continuity and satisfaction.
• Work closely with clinicians to translate clinical recommendations into personalised patient pathways.
• Contribute to business development initiatives and practice growth strategies.
• Provide front-of-house & customer support when required.

Skills

Dental TCO

Treatment conversion

Sales performance

KPIs

Negotiation

Communication

Organised

CRM systems

Job description

Zental, a boutique private dental group, seeks a Treatment Co‑ordinator / Premium Sales Executive for its Cricklewood practice in North West London. You will guide patients through their journey and convert enquiries into accepted care.

This full-time role blends sales capability with warmth and professionalism, delivering exceptional patient experiences in a calm, spa-like environment. Join a high-performing clinical team focused on private dentistry.