Treatment Coordinator / Premium Sales executive

Zental; Greater London; On-site; GBP 36,000 - 48,000; Full time

Job summary

Zental, a boutique private dental group, seeks a Treatment Co‑ordinator / Premium Sales Executive for its Cricklewood practice in North West London. You will guide patients through their journey and convert enquiries into accepted care.

This full-time role blends sales capability with warmth and professionalism, delivering exceptional patient experiences in a calm, spa-like environment. Join a high-performing clinical team focused on private dentistry.

Qualifications

• Essential: >2 years as a Dental TCO.
• Proven track record of treatment conversion, sales performance and new business development.
• Experienced & comfortable working to KPIs and target-driven metrics.
• Strong negotiation and closing skills with confidence, discussing treatment options and fees.
• Exceptional communication skills with a polished, professional manner.
• Highly organised with strong attention to detail.
• IT-confident, with experience using practice management or CRM systems.
• Positive, motivated, and commercially driven mindset.
• Experience within the premium private health care sector and dental in particular.

Responsibilities

• Act as the first point of contact for new patient enquiries via phone, email, web, and walk-ins.
• Engage with patients to understand their needs, introduce treatment options, and build trust.
• Conduct face-to-face & virtual consultations, clearly explaining treatment plans, fees, and finance options.
• Proactively follow up on enquiries, treatment plans, and outstanding cases to maximise conversion.
• Support patients throughout their treatment journey, ensuring continuity and satisfaction.
• Work closely with clinicians to translate clinical recommendations into personalised patient pathways.
• Contribute to business development initiatives and practice growth strategies.
• Provide front-of-house & customer support when required.

Skills

Dental TCO

Treatment conversion

Sales performance

KPIs

Negotiation

Communication

Organised

CRM systems

Job description

Join the Future of Private Dentistry at Zental

Treatment Co‑ordinator / Premium Sales Executive – Cricklewood - Full‑time

At Zental, we create calm, high-performing environments where exceptional teams deliver outstanding patient care.

We are seeking an experienced Treatment Co‑ordinator / Premium Sales Executive to join our North West London-based practice - a commercially driven, patient‑focused professional who excels at guiding patients through their treatment journey and converting enquiries into accepted care.

This role is central to the patient experience and practice performance, ideal for someone who combines strong sales capability with warmth, professionalism, and a deep understanding of private dentistry.

About Us

Zental is a boutique, fully private dental group with an Outstanding CQC rating and an exceptional 87% score in the latest Great Place to Work survey. Our practices are designed as calm, contemporary sanctuaries - beautiful, spa‑like environments that allow you to focus on what matters most: delivering exceptional patient care.

Our teams are hand-selected for their warmth, skill, and genuine compassion. At Zental, you will feel supported, inspired, and proud of the work you do. This is a rare opportunity to join a state-of-the-art private dental environment and develop your career within a high-performing clinical team.

Guided by CALM - Community, Authenticity, Leadership, Mindfulness — Zental offers a premium culture where kindness, excellence, and integrity shape every patient experience.

What Your Day Will Look Like

You Will

• Act as the first point of contact for new patient enquiries via phone, email, web, and walk‑ins.
• Engage with patients to understand their needs, introduce treatment options, and build trust.
• Conduct face‑to‑face & virtual consultations, clearly explaining treatment plans, fees, and finance options.
• Proactively follow up on enquiries, treatment plans, and outstanding cases to maximise conversion.
• Support patients throughout their treatment journey, ensuring continuity and satisfaction.
• Work closely with clinicians to translate clinical recommendations into personalised patient pathways.
• Contribute to business development initiatives and practice growth strategies.
• Provide front‑of‑house & customer support when required.

How You Can Thrive at Zental

We are looking for more than sales ability alone. We value emotional intelligence, professionalism, and a genuine commitment to ethical patient care.

Essential

• Previous experience >2 years as a Dental TCO.
• Proven track record of treatment conversion, sales performance and new business development.
• Experienced & comfortable working to KPIs and target‑driven metrics
• Strong negotiation and closing skills with confidence, discussing treatment options and fees.
• Exceptional communication skills with a polished, professional manner.
• Highly organised with strong attention to detail.
• IT‑confident, with experience using practice management or CRM systems
• Positive, motivated, and commercially driven mindset.
• Experience within the premium private health care sector and dental in particular.

What You Gain by Joining the Zental Community

• The opportunity to lead within a premium, fully digital private dental environment
• Progression pathways and ongoing development opportunities based on performance
• Professional development support and access to Zental Learning Portal
• DBS covered
• Employee Referral Scheme with competitive referral rewards
• Modern, high-spec practices and systems
• Dedicated Treatment Coordinators supporting ethical case acceptance and patient communication
• Competitive salary based on experience and skillset

The Culture at Zental

At Zental, our mission goes beyond dentistry; we help people live healthier, happier, and longer lives.

We live by CALM, the values that define how we work and care for people:

Community: We support one another and build uplifting, collaborative teams.

Authenticity: We act with honesty, integrity, and compassion.

Leadership: We take responsibility and maintain exceptionally high standards.

Mindfulness: We stay calm, thoughtful, and solutions-focused, even under pressure.

Are You Ready to Make a Change?

If you are ready to lead a high-performing practice and play a key role in a growing, premium dental group, we would love to hear from you.