Pre-Sales Marketing Director

TN United Kingdom; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Pre-Sales Marketing Director to spearhead their lead generation efforts in London. This role is pivotal in aligning marketing strategies with business growth objectives, ensuring consistent outreach across various channels. The ideal candidate will thrive in a fast-paced environment, showcasing strong B2B sales experience and leadership skills. With a focus on creativity and innovation, you will collaborate with sales and marketing teams to drive impactful campaigns. Join a forward-thinking company that values diversity and offers flexible working arrangements, making it an exciting opportunity for growth and contribution.

Benefits

Flexible Working Arrangements

Tailored Benefits Package

Competitive Salary

Qualifications

• Experience in marketing and/or sales in a B2B environment.
• Strong programme management skills and ability to manage a busy calendar.

Responsibilities

• Own lead gen outreach and support pre-sales content creation.
• Manage and deliver the marketing strategy in line with growth strategy.
• Lead and manage a team of BDRs providing guidance and mentorship.

Skills

B2B Sales Experience

Salesforce Knowledge

Leadership Skills

Programme Management

Communication Skills

Interpersonal Skills

Negotiation Skills

Commercial Acumen

Education

Bachelor's Degree

Tools

Salesforce

Job description

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Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce, and experience, underpinned by modern creativity.

We’re hiring for a Pre-Sales Marketing Director as part of Dentsu in London.

Purpose of the Role

Our dentsu UK&I marketing team is looking for a Pre-Sales Marketing Director to build and develop our central pre-sales capability that is aligned to our business and marketing strategy, and activation across our practice areas.

This is an exciting and highly visible role for an experienced marketing and growth-minded professional, used to working across channels, industries, partners, and capabilities to drive lead gen activity working as an integral connection between our marketing and new business teams.

Reporting to the VP of Experience Marketing, the role activates the growth strategy set by the wider UKI Marketing team in collaboration with growth/sales.

Key Responsibilities [bullet points]

• You’ll own lead gen outreach, supporting pre-sales content creation (ex; case studies); prospect monitoring (movers and shakers), prospect event attendance and elements of the client nurturing process.
• Manage and deliver the marketing strategy in line with the wider dentsu growth strategy, ensuring that all outreach is consistent across the business, and liaise with the wider dentsu marketing team to leverage, co-create, and align marketing for cross-sell and growth.
• Collaborate with sales and marketing teams to develop effective lead generation strategies.
• Accountable for performance of nurturing and outreach programmes/campaigns leveraging pre-sales content.
• Work with client leads, growth leads, external communications, and sales pursuits teams to identify wins and develop case studies of our very best work to position these for the media and wider marketing channels.
• Lead and manage a team of BDR’s providing guidance, motivation, and mentorship.

Qualifications + Skills

• Performance and data focused Individual with a keen eye for creativity and innovation.
• Strong B2B Sales experience coupled with knowledge of Salesforce.
• Ability to thrive in a fast-paced environment and exemplify leadership and composure under Experience in marketing and/or sales in a B2B environment.
• Experience managing a team.
• Strong programme management skills and ability to manage a busy calendar of activity.
• Experience of internal stakeholder managementwithin a matrixed organisation.
• Excellent written and verbal communication skills.
• Demonstrate excellent interpersonal skills and be able to work closely with very senior stakeholders with the ability to remain calm and professional under rapidly changing circumstances.
• Strong communication, presentation, and negotiation skills.
• Excellent commercial acumen and budget management experience.
• Must be a team player but also able to work with limited day-to-day supervision.
• pressure, while maintaining high morale.

What we offer

• This is a permanent role.
• The teams are based in our London office and operate under flexible working arrangements and are in the office Tuesdays and Thursdays.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.