PR Manager-UK(A107919)

XPENG; Watford; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Health coverage

Pension plan

Company vehicle

Job summary

Xpeng Motors is seeking an experienced PR Manager to lead end-to-end public relations for the UK market. You will craft local UK PR strategies, manage media relationships, coordinate product communications and events, and collaborate with global teams to enhance brand reputation and market penetration.

The role requires strong English writing, 6+ years in PR, and a track record in automotive or tech communications. This position offers a premium, international working environment in Watford.

Qualifications

• Bachelor’s degree or above in Marketing, Communications, Journalism, Business Administration or related fields.
• 6+ years of proven working experience in Public Relations, Media Relations or Corporate Communications, ideally within automotive, smart mobility, technology or premium consumer sectors.
• Excellent English writing and communication skills
• Familiar with traditional and social media operations, able to capture new media trends
• Excellent team collaboration and cross-departmental communication in high-intensity environments
• Good crisis management experience and emergency response capabilities

Responsibilities

• Develop and implement comprehensive UK PR strategies covering product communications, corporate branding, integrated marketing campaigns and crossover initiatives, aligned with regional and global goals.
• Adapt global messaging into localised plans to strengthen Xpeng's UK brand and drive market penetration.
• Build and maintain relationships with automotive, technology, business and lifestyle media across the UK.
• Draft press releases, statements, media kits and feature stories translating smart EV tech into compelling narratives.
• Coordinate and deliver PR events, vehicle launches, press drives and media roundtables with strong media engagement.
• Define and track PR KPIs, manage budgets, oversee external agencies and report performance to leadership.
• Collaborate with Marketing, Sales, Product, Aftersales and HQ teams for aligned messaging and delivery.

Skills

Public relations

Media relations

Crisis management

English writing

Cross-functional collaboration

Strategic communications

Education

Bachelor’s degree in Marketing, Communications or related field

Job description

About Xpeng

Xpeng Motors is a leading global smart electric vehicle (Smart EV) company dedicated to designing, developing and manufacturing intelligent EVs empowered by industry-leading autonomous driving, smart connectivity and in-car intelligence technologies. As we accelerate our strategic expansion into the UK market, we are committed to redefining premium smart mobility through tech-driven innovation and user-centric product experiences.

Job Purpose

The PR Manager will own end-to-end public relations management to build brand awareness, credibility and positive reputation for Xpeng across the UK market. You will develop and execute localised PR strategies aligned with European and global brand objectives, manage core media relationships, lead product communications and press events, oversee external agency partners, and collaborate cross-functionally to establish Xpeng as a benchmark smart EV brand among automotive, technology, business and lifestyle audiences.

Key Responsibilities

1. PR Strategy & Localised Execution

• Develop and implement comprehensive UK PR strategies covering product communications, corporate branding, integrated marketing campaigns and crossover initiatives, fully aligned with regional and global business and communication goals.
• Adapt global messaging frameworks into market-relevant, localised communication plans to strengthen Xpeng’s brand positioning and drive market penetration.

2. Media & Industry Stakeholder Relations

• Build, nurture and maintain long-term relationships with automotive, technology, business and lifestyle media, journalists and key industry stakeholders across the UK.
• Proactively manage media enquiries, pitch exclusive story ideas, and continuously monitor brand sentiment and media coverage to maximise positive brand visibility and proactively mitigate reputational risks.

3. Content & Messaging Governance

• Independently draft and refine high-quality press releases, official statements, media kits, feature stories and other communication materials, effectively translating smart EV and autonomous driving technology into compelling, audience-friendly narratives.
• Collaborate with internal teams and external agencies to ensure consistent, accurate and on-brand messaging across all PR touchpoints.

4. Events & Product Launch Communications

• Plan, coordinate and deliver full-cycle PR events including new vehicle launches, press drives, media roundtables, industry conferences and brand activations, ensuring a premium brand experience and strong media engagement.
• Lead on-site press activity coordination and own post-event performance evaluation.

5. Performance, Budget & Agency Management

• Define and track core PR KPIs including media reach, sentiment, share of voice and campaign ROI, and prepare regular performance reports and market insights for regional leadership and global headquarters.
• Manage annual PR budgets, control costs effectively, and oversee external PR agency partners to deliver high-quality execution against agreed objectives and timelines.

6. Reputation Management

• Support reputation communication preparedness and on-demand response, including developing response protocols and managing ad-hoc PR issues to protect and uphold brand reputation.

7. Cross-Functional Alignment

• Partner closely with Marketing, Sales, Product, Aftersales, Corporate Communications and European/global headquarters teams to ensure aligned messaging and integrated communication delivery.
• Provide regular local market insights, competitor analysis and strategic recommendations to regional and global leadership.

Job Requirements

1. Bachelor’s degree or above in Marketing, Communications, Journalism, Business Administration or related fields.
2. 6+ years of proven working experience in Public Relations, Media Relations or Corporate Communications, ideally within the automotive, smart mobility, technology or premium consumer sectors.
3. Excellent English writing and communication skills
4. Familiar with the operation of traditional media and social media, able to keenly capture new media trends
5. Excellent team collaboration and cross-departmental communication skills, able to efficiently handle complex tasks in a high-intensity work environment
6. Good crisis management experience and emergency response capabilities

What We Offer

• Competitive salary and benefits package aligned with UK market standards.
• A pivotal role in building a leading smart EV brand in the UK market from its early growth stage.
• A dynamic, international and innovative working environment with exposure to cutting-edge automotive and AI technologies.
• Clear career development paths and growth opportunities within a fast-expanding global organisation.
• Comprehensive employee benefits including health coverage, pension plan and company vehicle scheme.