UK PR Lead for Smart EVs & Tech Innovation

XPENG; Watford; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Health coverage

Pension plan

Company vehicle

Job summary

Xpeng Motors is seeking an experienced PR Manager to lead end-to-end public relations for the UK market. You will craft local UK PR strategies, manage media relationships, coordinate product communications and events, and collaborate with global teams to enhance brand reputation and market penetration.

The role requires strong English writing, 6+ years in PR, and a track record in automotive or tech communications. This position offers a premium, international working environment in Watford.

Qualifications

• Bachelor’s degree or above in Marketing, Communications, Journalism, Business Administration or related fields.
• 6+ years of proven working experience in Public Relations, Media Relations or Corporate Communications, ideally within automotive, smart mobility, technology or premium consumer sectors.
• Excellent English writing and communication skills
• Familiar with traditional and social media operations, able to capture new media trends
• Excellent team collaboration and cross-departmental communication in high-intensity environments
• Good crisis management experience and emergency response capabilities

Responsibilities

• Develop and implement comprehensive UK PR strategies covering product communications, corporate branding, integrated marketing campaigns and crossover initiatives, aligned with regional and global goals.
• Adapt global messaging into localised plans to strengthen Xpeng's UK brand and drive market penetration.
• Build and maintain relationships with automotive, technology, business and lifestyle media across the UK.
• Draft press releases, statements, media kits and feature stories translating smart EV tech into compelling narratives.
• Coordinate and deliver PR events, vehicle launches, press drives and media roundtables with strong media engagement.
• Define and track PR KPIs, manage budgets, oversee external agencies and report performance to leadership.
• Collaborate with Marketing, Sales, Product, Aftersales and HQ teams for aligned messaging and delivery.

Skills

Public relations

Media relations

Crisis management

English writing

Cross-functional collaboration

Strategic communications

Education

Bachelor’s degree in Marketing, Communications or related field

Job description

Xpeng Motors is seeking an experienced PR Manager to lead end-to-end public relations for the UK market. You will craft local UK PR strategies, manage media relationships, coordinate product communications and events, and collaborate with global teams to enhance brand reputation and market penetration.

The role requires strong English writing, 6+ years in PR, and a track record in automotive or tech communications. This position offers a premium, international working environment in Watford.