Public Relations Manager

Reed; City Of London; On-site; GBP 75,000 - 90,000; Full time

Benefits offered by this job

15% Company Performance Bonus

Premium Vehicle Scheme

Private Medical Insurance

Enhanced Pension Scheme

Life Assurance

Ongoing Training & Development

Employee Assistance Programme

Excellent Career Progression Opportun

Job summary

Reed is seeking an experienced Public Relations Manager to lead UK PR strategy for a new premium automotive brand. You will shape reputation, drive media relationships and coordinate cross-functional teams across marketing, product and sales.

The role requires 7+ years in PR or corporate communications, automotive OEM experience, strong crisis management and a track record of delivering integrated campaigns.

Qualifications

• Minimum 7 years' experience within Public Relations, Corporate Communications or Corporate Affairs.
• Automotive OEM experience is essential.
• Proven track record of developing and delivering successful PR strategies.
• Strong media relationships across automotive, business and consumer publications.
• Experience managing PR agencies and external stakeholders.
• Crisis communications and reputation management expertise.
• Excellent written and verbal communication skills.
• Strong project management and organisational abilities.

Responsibilities

• Develop and deliver the long-term UK PR strategy.
• Create and execute PR plans aligned with commercial objectives and product launches.
• Lead all product, corporate and brand communications activity.
• Build and maintain relationships across automotive, business, consumer and lifestyle media.
• Act as the key communications contact between UK operations and international stakeholders.
• Work closely with Marketing and Social Media teams to deliver integrated campaigns.
• Drive retailer PR activity and maximise local market opportunities.
• Manage external PR agencies and communications partners.
• Draft and distribute press releases, media briefings and executive communications.
• Secure positive media coverage and enhance brand awareness.
• Plan and deliver press launches, media events and stakeholder engagement programmes.
• Lead crisis communications planning and response activity.
• Collaborate with Product, Sales, Network Development, Fleet and Aftersales teams.
• Monitor campaign performance and provide strategic recommendations.
• Manage PR budgets and associated resources.

Skills

Media relationships

Crisis communications

Project management

Strategic judgement

Stakeholder management

Automotive domain knowledge

Job description

Public Relations Manager (Automotive OEM Experience Essential)

Location: West London
Salary: £75,000 - £90,000 DOE + 15% Company Performance Bonus
OTE: Up to £105,000 + Comprehensive Benefits Package
Contract: Permanent, Full-Time

An exciting opportunity has arisen for an experienced Public Relations Manager to join a rapidly growing automotive manufacturer as it prepares to launch a new premium brand in the UK.

This is a rare chance to play a pivotal role in shaping the reputation, voice and market presence of a new automotive challenger brand from day one. Working within a fast-paced, entrepreneurial environment, you will lead the UK PR strategy, driving awareness across consumer, business and automotive audiences while ensuring a compelling and consistent brand narrative.

Key Responsibilities

• Develop and deliver the long-term UK PR strategy.
• Create and execute PR plans aligned with commercial objectives and product launches.
• Lead all product, corporate and brand communications activity.
• Build and maintain relationships across automotive, business, consumer and lifestyle media.
• Act as the key communications contact between UK operations and international stakeholders.
• Work closely with Marketing and Social Media teams to deliver integrated campaigns.
• Drive retailer PR activity and maximise local market opportunities.
• Manage external PR agencies and communications partners.
• Draft and distribute press releases, media briefings and executive communications.
• Secure positive media coverage and enhance brand awareness.
• Plan and deliver press launches, media events and stakeholder engagement programmes.
• Lead crisis communications planning and response activity.
• Collaborate with Product, Sales, Network Development, Fleet and Aftersales teams.
• Monitor campaign performance and provide strategic recommendations.
• Manage PR budgets and associated resources.

About You

• Minimum 7 years' experience within Public Relations, Corporate Communications or Corporate Affairs.
• Automotive OEM experience is essential.
• Proven track record of developing and delivering successful PR strategies.
• Strong media relationships across automotive, business and consumer publications.
• Experience managing PR agencies and external stakeholders.
• Crisis communications and reputation management expertise.
• Excellent written and verbal communication skills.
• Strong project management and organisational abilities.
• Commercially minded with excellent strategic judgement.
• Comfortable working in a fast-growth environment and managing multiple priorities.
• Experience within premium automotive, mobility or technology sectors would be advantageous.

Benefits

• 15% Company Performance Bonus
• Premium Vehicle Scheme for employees and eligible family members
• Private Medical Insurance
• Enhanced Pension Scheme
• Life Assurance
• Ongoing Training & Development
• Employee Assistance Programme
• Excellent Career Progression Opportunities

Why Apply?

This is a genuine opportunity to join a business at a pivotal stage of its UK growth journey. You'll help build a premium automotive brand from the ground up, influence strategy from launch, gain exposure to senior leadership and play a key role in shaping market perception. For an ambitious automotive PR professional seeking ownership, visibility and long-term career growth, opportunities like this are exceptionally rare.