PR Manager

Brentford Football Club; Brentford; On-site; GBP 54,000 - 66,000; Full time

Job summary

Brentford FC is seeking a PR Manager to protect and promote the Club’s reputation through integrated communications campaigns that support strategic priorities and long‑term growth. The role is based in Brentford with the corporate communications function and collaboration across marketing, content, community and corporate affairs.

The successful candidate will lead high‑impact PR activity, secure positive media coverage, and help advance the Club’s narratives domestically and internationally,

Qualifications

• Proven experience in media relations with extensive contacts across sports, lifestyle and entertainment media.
• Experience delivering integrated PR campaigns aligned to strategic priorities with measurable outcomes.
• Strong editorial skills and ability to influence public narratives.
• External stakeholder and agency management experience.

Responsibilities

• Work with head of corporate communications and wider team to develop and implement integrated campaigns.
• Lead proactive PR plans to promote the club’s reputation.
• Collaborate with Brentford FC Community Sports Trust to coordinate PR in the community.
• Support international activities and deliver the international PR strategy.
• Engage media across sports, lifestyle and entertainment platforms to maximise coverage.
• Develop third-party partnerships and influencer engagement.
• Support Investor Relations to maximise opportunities with ownership group.

Skills

Media relations

PR campaigns

Stakeholder management

Editorial writing

Campaign measurement

Job description

Job Title: PR Manager Job Grade: RL3 (Lead) Reports to: Head of Corporate Communications Location: Vantage London, Great West Road, Brentford, TW8 9AG Department: Corporate Affairs Sub-department: Corporate Communications Salary: Up to £60,000 The Club Brentford FC is a bit different from other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently. Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day. We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC. We play in a new stadium, 15 minutes from Heathrow in vibrant west London. We will never forget where we have come from, but we are excited about the future that lies ahead.

Job Overview

The PR Manager will play a pivotal role in protecting and promoting the Club’s reputation by developing and delivering integrated communications campaigns that support strategic priorities, commercial ambitions and long-term growth. Working within the corporate communications function and collaborating closely with colleagues across marketing, content, community and corporate affairs, the role will help increase the Club’s visibility and influence across sport, lifestyle, entertainment and business audiences, while helping to strengthen engagement with supporters, the local community, and other key stakeholders. As a senior PR specialist, the role will lead high-impact communications activity. This includes securing positive media coverage, promoting key club narratives, supporting domestic and international communications initiatives, promoting the work of the Club and its Community Sports Trust, and contributing to wider corporate communications priorities.

Key Responsibilities

• To work closely with the head of corporate communications and wider communications team, as well as marketing and content departments, to develop and implement integrated campaigns to support the Club's ambitions and strategy
• Support the development and lead the implementation of proactive PR plans to promote the reputation of the Club
• Close collaboration with the Brentford FC Community Sports Trust to coordinate PR activities to promote the positive work of the club in the community
• Support the Club’s international activities working alongside the Head of Corporate Communications and Director of Corporate Affairs to deliver the international PR strategy
• Proactive media relations to seek opportunities throughout the season, working alongside the Club’s wider communications team. This will include maximising the media agenda and key relevant calendar moments
• Foster new relationships with relevant and appropriate media across sports, lifestyle and entertainment platforms on behalf of the Club
• Develop and manage third party support and advocacy e.g. media partnerships, opinion-forming influencers across non-sports sectors
• Support the Investor Relations strategy to help maximise opportunities presented by the Club’s ownership group

Knowledge

• Proven experience in media relations with extensive contacts across sports, lifestyle and entertainment media
• Extensive relevant PR and communications experience including proven PR campaign development and implementation experience with demonstrable results. The candidate should have experience of including meeting campaign objectives, influencing opinion and achieving coverage in wide-ranging national media outlets / platforms, as well as influencer engagement
• Excellent media relations and writing skills
• External stakeholder and agency management experience

Specialist Skills

• Proven ability to build and maintain strong regional, national and international media relationships, securing impactful earned coverage
• Significant experience delivering integrated PR and communications campaigns aligned to strategic priorities, audiences and measurable outcomes
• Excellent editorial skills
• Strong stakeholder management skills, building credibility and effective partnerships with media, agencies, community organisations and other key stakeholders
• Sound understanding of reputation management, with the ability to identify risks and manage sensitive issues

People Skills

• Proven ability to build and maintain trusted relationships with colleagues, media, agencies, partners and other stakeholders
• Strong interpersonal and influencing skills
• Ability to collaborate effectively across functions, bringing colleagues together to achieve shared objectives
• Able to manage multiple priorities and projects in a fast-paced environment

External Impact

• Act as a key ambassador for the Club, representing its values through engagement with media, agencies, partners, influencers and other external stakeholders
• Lead proactive PR and communications activity

Decision Making

• Help shape communications approaches and campaign direction for key initiatives, identifying the most effective channels, messaging and partnerships to maximise impact
• Work within the strategic direction of the Head of Corporate Communications and Director of Corporate Affairs while maintaining accountability for delivery, outcomes and performance

General Club Accountabilities

• To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements
• To build and maintain good working relationships while maintaining a professional image
• To keep confidential any information gained regarding the Club and its personnel
• To always maintain a flexible approach to work

Inclusion Statement

Brentford FC is proud to be an organisation that values equity, diversity and inclusion. We strive to create a culture that celebrates difference and ensures fairness, safety, representation, and belonging. We recognise that some groups remain underrepresented in our workforce and are actively working to change this. As part of that commitment, we strongly encourage applications from people of all backgrounds — particularly those from ethnically diverse communities, women, LGBTQ+ individuals, and disabled people. We are committed to a fair and inclusive recruitment process, with all decisions made based on merit and suitability — regardless of background or protected characteristic. Should you be selected for interview, we welcome the opportunity to discuss any specific arrangements, accommodations or reasonable adjustments you may require to be made.

Safeguarding Statement

Brentford FC is fully committed to promoting equality, and to safeguarding the welfare of all children and adults at risk. Safeguarding is everyone’s responsibility and is a core part of the Club’s culture. All staff and volunteers share a collective duty to create and maintain a safe and supportive environment, both on and off the field. To ensure this, all staff are required to complete regular safeguarding training appropriate to their role. This training supports a proactive and informed approach to safeguarding practice. The successful candidate will be expected to understand, adhere to, and actively uphold all relevant safeguarding policies and procedures. This includes recognising signs of abuse or harm, responding appropriately, and reporting any concerns in a timely manner to the Club’s Safeguarding Team. Brentford FC operates safer recruitment practices. We remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.

Brentford FC stands apart from many other Premier League clubs. We put our fans at the heart of everything we do, and we take pride in being a genuine community club. Although we operate sustainably, we’re unafraid to take calculated risks. Our culture is something we value deeply - an environment built on development, inclusion and the confidence to think differently. Being progressive, humble and respectful, while working together as one team across the entire Club, shapes the way we operate and the decisions we make every day. In partnership with Brentford FC, the Brentford FC Community Sports Trust is a pioneering force within the local community. Harnessing the power of sport, the Trust works to educate, motivate and inspire people from all backgrounds. Together, we deliver a wide range of programmes across education, employability, sports participation, health and community engagement.