Senior Commercial Planning Manager

Brentford Football Club; Brentford; On-site; GBP 50,000 - 61,000; Full time

Job summary

Brentford FC in London is seeking a Senior Commercial Planning Manager to shape and deliver the club's commercial strategy across partnerships. You will drive revenue initiatives, lead modelling and due diligence for new partnerships, and coordinate cross‑department planning with senior leaders.

The role focuses on maximizing commercial income, developing innovative partnership inventory, and guiding strategic growth within a dynamic club environment.

Qualifications

• Experience in sports marketing or rights holder partnerships.
• Strong data and analytical skills.
• Proven ability to lead multiple projects and teams.

Responsibilities

• Manage partnership sales lead generation with market insights and Salesforce.
• Lead financial modelling, due diligence and approvals for new partnerships.
• Refine and implement partnership models with senior stakeholders.
• Coordinate revenue tracking and reporting across Partnerships.
• Support strategy development and objective tracking for the department.
• Oversee budget planning and revenue forecasting for Partnerships.

Skills

Commercial planning

Partnerships

Financial modelling

Stakeholder management

Data analytics

Education

Degree or equivalent knowledge/experience

Job description

Job Title: Senior Commercial Planning Manager Job Grade: RL3 (Lead) Reports to: Head of Commercial Planning Location: Vantage Department: Partnerships Sub‑department: Commercial Planning Salary: £55,000

The Club Brentford FC is a bit different from other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently. Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day. We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC. We play in a new stadium, 15 minutes from Heathrow in vibrant west London. We will never forget where we have come from, but we are excited about the future that lies ahead.

Job Overview

At an exciting time of commercial growth at Brentford Football Club, we are looking for a Senior Commercial Planning Manager to help deliver and shape the commercial strategy across partnerships. This includes delivering the agreed work streams that contribute to enhancing the Club’s commercial reputation, maximising commercial value, and helping support the increase in commercial income across partnership sales and servicing.

Key Responsibilities

• Manage the partnership sales lead generation plan with market insights, pipeline development, external platforms, and management through Salesforce
• Lead the assessment, valuation, financial modelling, due diligence, and approvals process for new commercial partnerships and revenue initiatives
• Support the ongoing refinement and implementation of new commercial partnerships models working closely with the Commercial Director, Partnerships Director and the Head of Commercial Planning
• Manage and coordinate revenue tracking and reporting across Partnerships, including liaising with Finance, Head of Partnership Servicing, and other supporting departments
• Support the Head of Commercial Planning, and working closely with Insights and Strategy and Partnerships Servicing teams, to implement and continually evolve the Club’s Evaluation Framework with Partners
• Support the Partnerships Director and Head of Commercial Planning with Partnerships Strategy development, annual department objective setting, and tracking of objectives and deliverables across all commercial teams
• Manage the Partnerships Strategy and project management across Partnership Sales, Partnership Services and other identified commercial projects
• Coordinate and support the Commercial Director, Head of Commercial Planning, and the Partnership teams with budget planning and revenue forecasting
• Collaborate with the Partnership Sales and Servicing teams to develop new and innovative partnership inventory across all identified agreed departments and external stakeholders, including the Brentford FC Sports Community Trust
• Support renewal and sales negotiations processes
• Lead and support other commercial planning, project management, business case, and strategy functions as required by the business and wider commercial departments
• Identify, summarise, and propose additional commercial growth initiatives that align with the Club’s business and growth plans
• Ideation and deck presentation support for Partnerships Sales and renewal proposals

Knowledge

Degree or equivalent knowledge experience

Significant knowledge and understanding of commercial football, sports and entertainment landscape as well as prospect and partner challenges - a strong understanding of their consumer, customer and audience landscape, habits and behaviours

Knowledge and understanding of core commercial competencies and principles across partnership sales and servicing

Specialist Skills

Experience in an agency, brand or rights holder working in sports marketing, commercial partnership development and management, and/or commercial planning and strategy

Proven ability to develop creative, professionally structured and presented proposals & supporting sales materials

Creative thinker with an innovative outlook and ability to inspire creativity in others

Results-driven with strong data and analytical skills

People Skills

Proven ability to lead and prioritise a varied project workload in a dynamic environment and manage senior stakeholders

Strong communication & interpersonal skills with internal and external stakeholders

Proactive and entrepreneurial approach

Proven problem-solving skills

Ability to work in a cross-team / inter department environment and positively influence peers and senior team leads

External Impact

To be frequently present and visible across leading industry conferences and events, representing the Club in a wider Commercial Planning capacity. To influence and help compose how the Club is commercially positioned across the industry, depending on the audience and narrative.

Decision Making

To make insightful decisions on a BAU basis, supported by data and industry knowledge. To make suggestions at a senior and strategic level, supported by data and industry knowledge.

Innovation

To be on the forefront of industry innovation, proposing and implementing innovative change to support the Partnership Strategy. To enhance and improve processes across various workstreams, helping to support the end objective/s.

General Club Accountabilities

To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements. To build and maintain good working relationships while maintaining a professional image. To keep confidential any information gained regarding the Club and its personnel. To always maintain a flexible approach to work.

Inclusion Statement

Brentford FC is proud to be an organisation that values equity, diversity and inclusion. We strive to create a culture that celebrates difference and ensures fairness, safety, representation, and belonging. We recognise that some groups remain underrepresented in our workforce and are actively working to change this. As part of that commitment, we strongly encourage applications from people of all backgrounds - particularly those from ethnically diverse communities, women, LGBTQ+ individuals, and disabled people. We’re committed to a fair and inclusive recruitment process, with all decisions made based on merit and suitability - regardless of background or protected characteristic. Should you be selected for interview, we welcome the opportunity to discuss any specific arrangements, accommodations or reasonable adjustments you may require to be made.

Safeguarding Statement

Brentford FC is fully committed to promoting equality, and to safeguarding the welfare of all children and adults at risk. Safeguarding is everyone’s responsibility and is a core part of the Club’s culture. All staff and volunteers share a collective duty to create and maintain a safe and supportive environment, both on and off the field. To ensure this, all staff are required to complete regular safeguarding training appropriate to their role. This training supports a proactive and informed approach to safeguarding practice. The successful candidate will be expected to understand, adhere to, and actively uphold all relevant safeguarding policies and procedures. This includes recognising signs of abuse or harm, responding appropriately, and reporting any concerns in a timely manner to the Club’s Safeguarding Team. Brentford FC operates safer recruitment practices. We remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.

Brentford FC stands apart from many other Premier League clubs. We put our fans at the heart of everything we do, and we take pride in being a genuine community club. Although we operate sustainably, we’re unafraid to take calculated risks. Our culture is something we value deeply - an environment built on development, inclusion and the confidence to think differently. Being progressive, humble and respectful, while working together as one team across the entire Club, shapes the way we operate and the decisions we make every day. In partnership with Brentford FC, the Brentford FC Community Sports Trust is a pioneering force within the local community. Harnessing the power of sport, the Trust works to educate, motivate and inspire people from all backgrounds. Together, we deliver a wide range of programmes across education, employability, sports participation, health and community engagement.