PPC Specialist — Retail Growth & Data-Driven Wins

Halfords Careers; Redditch; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Annual discretionary bonus

Pension

Life assurance

25 days annual leave + bank holidays

Hybrid work – 3 days on site

Job summary

Halfords is hiring a talented PPC Specialist to join our Performance Marketing team on a 12-month fixed-term contract in Redditch. You will drive paid search activity across Google Ads, Bing Ads and affiliate channels, collaborating with agencies and internal stakeholders to hit commercial KPIs.

You’ll optimise campaigns, manage affiliate relationships, and produce regular performance insights. The role offers hybrid working with 3 days on site at Redditch and 2 days from home, plus a

Qualifications

• Proven Paid Search management experience in retail.
• Experience with Google Ads & Shopping.
• Retail PPC campaign experience.
• Data-driven with reporting skills.
• Excellent stakeholder management.

Responsibilities

• Plan and deliver data-led PPC campaigns.
• Manage Paid Search on Google/Bing with best practices.
• Grow affiliate programme with partners such as Quidco and HotUKDeals.
• Produce regular performance reports with insights and recommendations.
• Optimise product shopping feeds to maximise campaign effectiveness.

Skills

Paid search

Google Ads

Google Shopping

Data analysis

Stakeholder management

Tools

Search Ads 360

Excel

PowerPoint

Bing Ads

Job description

Halfords is hiring a talented PPC Specialist to join our Performance Marketing team on a 12-month fixed-term contract in Redditch. You will drive paid search activity across Google Ads, Bing Ads and affiliate channels, collaborating with agencies and internal stakeholders to hit commercial KPIs.

You’ll optimise campaigns, manage affiliate relationships, and produce regular performance insights. The role offers hybrid working with 3 days on site at Redditch and 2 days from home, plus a