Hybrid PPC Specialist for Retail Performance Marketing

Halfords; Redditch; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Annual discretionary bonus

Pension

Life assurance

25 days annual leave plus bank public/

Hybrid working (3 days on site in REDD

Employee discounts

Job summary

Halfords is hiring a PPC Specialist to join the Performance Marketing team on a 12-month fixed-term contract. You will optimise paid search across Google/Bing and affiliate channels, collaborating with agencies and internal teams to meet commercial objectives.

The role requires experience with Google Ads, Google Shopping, and affiliate platforms, plus strong data analysis, reporting, and stakeholder management skills. Hybrid working: 3 days in Redditch, 2 days remote.

Qualifications

• Proven experience managing Paid Search campaigns using Google Ads and Shopping.
• Retail-focused PPC campaigns with data-driven optimisations.
• Ability to interpret data and turn insights into actions.
• Experience creating digital marketing reports for stakeholders.
• Comfort working in a fast-paced environment and collaborating with agencies.

Responsibilities

• Plan and deliver data-led PPC campaigns with internal teams and agencies.
• Manage Paid Search across Google Ads/Bing Ads aligning with KPIs.
• Grow the affiliate marketing programme with key partners.
• Produce regular performance reports with insights and recommendations.
• Maintain product shopping feeds to maximise campaign effectiveness.

Skills

PPC strategy

Google Ads

Google Shopping

Analytics

Retail PPC

Data interpretation

Reporting

Stakeholder management

Tools

Google Ads

Google Shopping

Search Ads 360

Affiliate platforms

Job description

Halfords is hiring a PPC Specialist to join the Performance Marketing team on a 12-month fixed-term contract. You will optimise paid search across Google/Bing and affiliate channels, collaborating with agencies and internal teams to meet commercial objectives.

The role requires experience with Google Ads, Google Shopping, and affiliate platforms, plus strong data analysis, reporting, and stakeholder management skills. Hybrid working: 3 days in Redditch, 2 days remote.