Retail PPC Performance Strategist | Hybrid (Affiliates & Ads)

Halfords Group PLC; Redditch; Hybrid; GBP 30,000 - 46,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Pension

Life assurance

25 days annual leave

Staff discounts

Job summary

Halfords Group PLC in Worcestershire is seeking a talented PPC Specialist to join our Performance Marketing team on a 12-month fixed-term contract. You will manage paid search across Google Ads, Bing Ads, and affiliate channels, driving performance with data-driven insights and close collaboration with internal teams and agencies.

Hybrid working is offered with a 3-day on-site presence at Redditch and up to 2 days remote.

Qualifications

• Proven experience managing Paid Search campaigns using platforms such as Google Ads and Google Shopping.
• Experience working within a retail environment or managing retail-focused PPC campaigns.
• A strong ability to interpret data, identify trends and turn insights into actionable recommendations.

Responsibilities

• Collaborate with internal teams and agency partners to plan and deliver data-led PPC campaigns.
• Support the management and optimisation of Paid Search activity across Google Ads and Bing Ads, ensuring alignment with channel best practices and business KPIs.
• Help grow and develop our affiliate marketing programme, managing relationships with agencies and key affiliate partners such as Quidco and HotUKDeals.
• Produce regular performance reports, providing clear insights, recommendations and opportunities to stakeholders.
• Monitor and support the ongoing optimisation of product shopping feeds to maximise campaign effectiveness.

Skills

PPC

Google Ads

Google Shopping

Data analysis

Affiliate marketing

Stakeholder management

Excel

Tools

Search Ads 360

Google Analytics

Job description

Halfords Group PLC in Worcestershire is seeking a talented PPC Specialist to join our Performance Marketing team on a 12-month fixed-term contract. You will manage paid search across Google Ads, Bing Ads, and affiliate channels, driving performance with data-driven insights and close collaboration with internal teams and agencies.

Hybrid working is offered with a 3-day on-site presence at Redditch and up to 2 days remote.