PPC Manager - Fashion

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; United Kingdom; Remote; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Fully remote (UK)

Luxury brand portfolio

Growth opportunities

Job summary

Tribal Recruitment – The UK's Leading Digital & R2R Recruiters is seeking a commercially focused PPC Manager to lead paid search strategy for luxury clients. You will balance brand positioning with performance, building campaigns to drive acquisition and revenue growth.

Based in the UK and able to work remotely, you will manage Google Ads, Microsoft Ads, budgets, reporting, and insights across premium brands in fashion, beauty, travel, and lifestyle sectors.

Qualifications

• 3+ years’ experience in PPC / paid search with hands-on Google Ads management.
• Experience managing campaigns across search, shopping, remarketing and performance-focused PPC.
• Strong analytical skills with ability to translate data into actionable insights.
• UK-based and able to work remotely as part of a collaborative team.

Responsibilities

• Develop and deliver paid search strategies across Google Ads, Microsoft Ads, and other relevant channels for luxury clients.
• Plan, build, manage, and optimise campaigns across search, shopping, remarketing, and brand activity.
• Manage budgets to maximise ROAS while protecting brand positioning and customer quality.
• Conduct keyword research, campaign structuring, audience segmentation, bid strategy optimisation, and ad copy testing.
• Monitor campaign performance daily and apply data-driven optimisations to improve ROAS and revenue.

Skills

PPC / paid search

Google Ads

Budget management

Tools

GA4

Google Merchant Center

Looker Studio

Feed management tools

Job description

We’re looking for a commercially focused PPC Manager to lead paid search strategy and performance for a portfolio of luxury clients. This is a fantastic opportunity for someone who understands how to balance brand positioning with performance marketing, and who can build paid search campaigns that drive both customer acquisition and revenue growth within the luxury space.

Working across a mix of premium and luxury brands, you’ll be responsible for developing PPC strategy, managing campaign performance, optimising budgets, and delivering clear reporting and insight. This role would suit someone with strong hands-on experience across Google Ads and paid search, ideally within luxury, premium retail, fashion, beauty, lifestyle, travel, or high-end consumer brands.

Key Responsibilities

• Develop and deliver paid search strategies across Google Ads, Microsoft Ads, and other relevant performance channels for luxury and premium clients.
• Plan, build, manage, and optimise campaigns across search, shopping, performance-led brand activity, and remarketing.
• Manage budgets effectively to maximise return while protecting brand positioning and customer quality.
• Conduct keyword research, campaign structuring, audience segmentation, bid strategy optimisation, and ad copy testing.
• Monitor campaign performance daily and make data-led optimisations to improve ROAS, CPA, conversion rate, CTR, and revenue.

Performance & Growth

• Identify growth opportunities across account structure, product categories, landing pages, search intent, and customer acquisition strategy.
• Balance efficiency and scale while maintaining a premium customer experience and high-quality traffic.
• Work closely with internal teams and clients to align PPC strategy with wider brand, e-commerce, and commercial objectives.
• Support campaign planning around product launches, seasonal moments, promotional periods, and key trading events.

Reporting & Client Management

• Produce regular reporting on campaign performance, insights, and recommendations for clients and internal stakeholders.
• Translate performance data into clear actions and commercial opportunities.
• Lead client communication on PPC performance, strategy updates, testing plans, and budget recommendations.
• Build strong client relationships by providing proactive, strategic, and commercially relevant recommendations.
• Work alongside SEO, paid social, creative, e-commerce, and analytics teams to deliver integrated digital performance strategies.
• Collaborate with content and creative teams on ad messaging, landing page recommendations, and testing opportunities.
• Ensure campaigns reflect the tone, positioning, and expectations of luxury and premium brands.

Requirements

• 3+ years’ experience in PPC / paid search with strong hands-on management of Google Ads accounts.
• Experience managing campaigns across search, shopping, remarketing, and performance-focused PPC activity.
• Proven ability to optimise performance against key metrics such as ROAS, CPA, CTR, conversion rate, and revenue.
• Strong analytical skills and confidence using platform data, reporting tools, and performance insights to guide decision-making.
• Experience managing budgets, campaign testing, and performance forecasting.
• Excellent communication skills, with the ability to present strategy and results clearly to clients and stakeholders.
• Highly organised, proactive, and comfortable managing multiple accounts or projects simultaneously.
• UK-based and able to work remotely as part of a collaborative team.

Preferred Experience

• Experience working with luxury, premium retail, fashion, beauty, jewellery, interiors, travel, or lifestyle brands.
• Agency experience managing multiple client accounts.
• Familiarity with GA4, Google Merchant Center, Looker Studio, feed management tools, and e-commerce platforms.
• Understanding of how paid search fits into wider digital acquisition and brand growth strategies.
• Strong copy and messaging instincts for premium and luxury audiences.

What Success Looks Like

• PPC campaigns are well structured, commercially effective, and consistently improving performance.
• Clients receive clear strategic direction, strong communication, and measurable results.
• Paid search activity supports both short-term revenue and long-term brand growth.
• Opportunities for growth, testing, and optimisation are identified proactively and acted on quickly.
• The luxury client portfolio sees strong account management, thoughtful strategy, and performance gains.

Package

• Salary up to £55,000
• Fully remote role based in the UK
• Opportunity to work across premium and luxury brands
• Collaborative team environment with strong scope for growth and developmen