Senior PPC Specialist

Pivotal London; Greater London; On-site; GBP 66,420; Part time

Job summary

A specialist travel marketing firm is seeking a Senior PPC Specialist to manage and optimize high-end paid search campaigns, aimed at Ultra-High-Net-Worth clients. The position requires strong technical skills and experience in PPC, Google Ads, and analytics tools. The specialist will oversee comprehensive measurement and enhance lead conversion processes. Ideal candidates should have over 5 years in performance marketing, along with expertise in automation and data-driven marketing strategies. This is a part-time, on-site role in London.

Qualifications

• 5+ years of hands-on PPC / performance marketing experience.
• Proven success in improving Lead-to-Sale or Lead-to-Qualified → Sale conversion.
• Expert knowledge in Google Ads, GA4, GTM, and HubSpot integration.

Responsibilities

• Audit and optimise the full funnel from click to sale.
• Own GA4, GTM, and CRM integration for measurement.
• Translate complex PPC insights into clear business recommendations.

Skills

PPC management

Performance marketing

Google Ads

GA4

Python

SQL/BigQuery

HubSpot

Job description

£360 p,d Outside IR35 | Long-term Contract | Part-Time, 3 days per week | London (fully on-site)

We’re looking for a hands-on Senior PPC Specialist to join a world-class luxury travel team. You’ll be responsible for building a high-signal paid search ecosystem that consistently attracts and qualifies Ultra-High-Net-Worth (UHNW) clients, driving pipeline value and Lead-to-Sale conversion across the client.

About the Role

This is a technical, strategic, and commercially-driven role. You won’t just manage campaigns - you’ll engineer the paid media funnel end-to-end, ensuring every click moves the right prospect toward speaking with a travel expert. You’ll act as the technical bridge between Marketing, MarTech, and Sales, using measurement, automation, and data to optimise revenue, not just form fills.

What You’ll Own

• Lead Quality Engineering: Audit and optimise the full funnel from click → lead → qualified lead → sale. Protect the account from low-intent traffic and scale responsibly.
• Technical Stack & Measurement: Own GA4, GTM (web/server), HubSpot integration, offline conversion imports, and CRM feedback loops. Use scripts, Python, SQL/BigQuery, and automation to improve data quality and campaign efficiency.
• Strategic Leadership: Translate complex PPC insights into clear business recommendations. Collaborate cross-functionally to ensure marketing and sales alignment.

Must-Haves

• 5+ years of hands-on PPC / performance marketing experience, ideally agency background.
• Proven ability to improve Lead-to-Sale or Lead-to-Qualified → Sale conversion in high-consideration, premium categories.
• Expert in Google Ads, GA4, GTM, and HubSpot integration.
• Comfortable building scripts, automations, or BigQuery workflows to close measurement gaps.
• Commercially-minded, independent, and able to influence stakeholders without direct reports.