PPC Executive

The Marketing Meetup; Wolverhampton; On-site; GBP 35,000 - 52,000; Full time

Job summary

Iconic Media Group seeks a driven PPC specialist to own paid search and paid social campaigns for a diverse client base. You will plan, execute and optimise across Google Ads, Bing Ads, Facebook and LinkedIn, delivering ROI-focused strategies.

The role requires strong data interpretation skills with Google Analytics and Google Tag Manager, and a good grasp of bid management and keyword research to maximise performance.

Qualifications

• Experience managing PPC campaigns on Google Ads, Bing Ads and social media platforms (Facebook, LinkedIn, etc.).
• Strong analytical skills with Google Analytics and Google Tag Manager.
• Understanding of PPC strategies: bid management, keyword research, campaign structure and optimisation.
• Agency experience would be preferred.

Responsibilities

• Plan and execute paid search and paid social campaigns across multiple platforms.
• Monitor performance and continuously optimise campaigns to improve ROI and hit KPIs.
• Collaborate with team members to deliver effective digital marketing strategies.
• Maintain timelines and ensure timely delivery across campaigns.

Skills

PPC management

Analytical skills

Campaign optimisation

Time management

Tools

Google Ads

Bing Ads

Google Analytics

Google Tag Manager

Facebook Ads

LinkedIn Ads

Job description

If you have the talent to manage PPC campaigns proactively, maintain our sales reps' confidence and work seamlessly towards both client and business objectives, this newly created opportunity will make you a real driving force behind the continued ambitious growth of the Iconic Media Group.

Responsible for powering up the digital capabilities of an already high-performing department, you'll work closely with the Head of PPC and collaborate with team members to deliver effective digital marketing strategies.

Taking ownership of paid search and paid social campaigns for a variety of clients - handling everything from planning and execution to continuous optimisation across multiple platforms - you'll ensure that these campaigns perform, boost ROI and hit key client targets (KPIs), all while keeping service delivery standards high.

We're looking for someone with good experience of managing PPC campaigns on platforms like Google Ads, Bing Ads and social media advertising (Facebook, LinkedIn, etc.). With strong analytical skills - including the ability to interpret data and generate actionable insights - you'll have experience of Google Analytics, Google Tag Manager and other PPC tools.

A good understanding of PPC strategies and best practices is essential, including bid management, keyword research, campaign structure and campaign optimisation. It's also vital that you can keep a close eye on multiple campaigns and deadlines, while collaborating well with other colleagues and departments to integrate campaigns effectively. Previous agency experience would be preferred.