PPC Executive

Iconic Media Group; Birmingham; On-site; GBP 38,000 - 60,000; Full time

Job summary

Iconic Media Group in Wolverhampton is seeking a PPC specialist to join our growing digital marketing team. You will manage paid search and paid social campaigns for diverse clients, taking ownership from planning to execution.

The role requires hands-on experience with Google Ads, Bing Ads and social platforms, strong data analysis, and proficiency with Google Analytics and Google Tag Manager. You will collaborate with the Head of PPC and other departments to maximise ROI.

Qualifications

• Experience managing PPC campaigns on Google Ads, Bing Ads and social media platforms.
• Strong analytical skills with ability to interpret data and generate actionable insights.
• Familiar with Google Analytics, Google Tag Manager and other PPC tools.

Responsibilities

• Own paid search and paid social campaigns for multiple clients.
• Plan, execute, and continuously optimise campaigns across platforms.
• Monitor KPIs and ROI to meet client targets while maintaining service standards.
• Collaborate with Head of PPC and cross-department teams to integrate campaigns.

Skills

PPC management

Analytics

Data interpretation

Campaign optimization

Tools

Google Ads

Bing Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Job description

Attractive Salary

Wolverhampton – Office Based

If you have the talent to manage PPC campaigns proactively, maintain our sales reps’ confidence and work seamlessly towards both client and business objectives, this newly created opportunity will make you a real driving force behind the continued ambitious growth of the Iconic Media Group.

Responsible for powering up the digital capabilities of an already high-performing department, you'll work closely with the Head of PPC and collaborate with team members to deliver effective digital marketing strategies.

Taking ownership of paid search and paid social campaigns for a variety of clients – handling everything from planning and execution to continuous optimisation across multiple platforms – you’ll ensure that these campaigns perform, boost ROI and hit key client targets (KPIs), all while keeping service delivery standards high.

We’re looking for someone with good experience of managing PPC campaigns on platforms like Google Ads, Bing Ads and social media advertising (Facebook, LinkedIn, etc.). With strong analytical skills – including the ability to interpret data and generate actionable insights – you’ll have experience of Google Analytics, Google Tag Manager and other PPC tools.

A good understanding of PPC strategies and best practices is essential, including bid management, keyword research, campaign structure and campaign optimisation. It’s also vital that you can keep a close eye on multiple campaigns and deadlines, while collaborating well with other colleagues and departments to integrate campaigns effectively. Previous agency experience would be preferred.