PPC Executive

Iconic Media Group; Wolverhampton; On-site; GBP 28,000 - 42,000; Full time

Job summary

Iconic Media Group in Wolverhampton is seeking a driven PPC specialist to manage paid search and paid social campaigns for a diverse client base. You’ll plan, execute, and continuously optimise across Google Ads, Bing Ads and social platforms to drive ROI and hit client KPIs.

You’ll analyse data with Google Analytics and Google Tag Manager, translate insights into actionable optimisations, and coordinate with colleagues to integrate campaigns across teams.

Qualifications

• Experience of managing PPC campaigns on Google Ads, Bing Ads and social media advertising (Facebook, LinkedIn, etc.).
• Strong analytical skills, including the ability to interpret data and generate actionable insights.
• Experience with Google Analytics, Google Tag Manager and other PPC tools.
• Understanding of PPC strategies and best practices: bid management, keyword research, campaign structure and optimisation.
• Ability to manage multiple campaigns and deadlines; collaborate across colleagues and departments; agency experience preferred.

Responsibilities

• Taking ownership of paid search and paid social campaigns for a variety of clients – planning, execution and optimisation across multiple platforms to boost ROI and hit KPIs.

Skills

PPC campaigns

Google Ads

Bing Ads

Social media ads

Google Analytics

Google Tag Manager

Data analysis

Job description

If you have the talent to manage PPC campaigns proactively, maintain our sales reps’ confidence and work seamlessly towards both client and business objectives, this newly created opportunity will make you a real driving force behind the continued ambitious growth of the Iconic Media Group.

Responsible for powering up the digital capabilities of an already high-performing department, you'll work closely with the Head of PPC and collaborate with team members to deliver effective digital marketing strategies.

Taking ownership of paid search and paid social campaigns for a variety of clients – handling everything from planning and execution to continuous optimisation across multiple platforms – you’ll ensure that these campaigns perform, boost ROI and hit key client targets (KPIs), all while keeping service delivery standards high.

We’re looking for someone with good experience of managing PPC campaigns on platforms like Google Ads, Bing Ads and social media advertising (Facebook, LinkedIn, etc.). With strong analytical skills – including the ability to interpret data and generate actionable insights – you’ll have experience of Google Analytics, Google Tag Manager and other PPC tools.

A good understanding of PPC strategies and best practices is essential, including bid management, keyword research, campaign structure and campaign optimisation. It’s also vital that you can keep a close eye on multiple campaigns and deadlines, while collaborating well with other colleagues and departments to integrate campaigns effectively. Previous agency experience would be preferred.