PPC Executive

The Marketing Meetup Ltd; Birmingham; On-site; GBP 32,000 - 52,000; Full time

Job summary

Iconic Media Group is seeking a proactive PPC Manager to own paid search and paid social campaigns for a diverse client base. You will plan, execute and continuously optimise across multiple platforms to maximise ROI and hit client KPIs.

You will collaborate with the Head of PPC and cross-functional colleagues, applying strong analytical skills with Google Analytics and Google Tag Manager to generate actionable insights and ensure high standards of service delivery.

Qualifications

• Experience managing PPC campaigns across multiple platforms.
• Strong ability to interpret data and derive insights.
• Familiar with bid management, keyword research and campaign optimisation.

Responsibilities

• Own planning, execution and optimisation of PPC and paid social campaigns.
• Collaborate with Head of PPC and teams to meet client targets.
• Monitor KPIs and ROI to ensure high-quality service delivery.

Skills

PPC campaign management

Analytics

Cross-functional collaboration

Deadline management

Tools

Google Ads

Bing Ads

Facebook

LinkedIn

Google Analytics

Google Tag Manager

Job description

If you have the talent to manage PPC campaigns proactively, maintain our sales reps’ confidence and work seamlessly towards both client and business objectives, this newly created opportunity will make you a real driving force behind the continued ambitious growth of the Iconic Media Group.

Responsible for powering up the digital capabilities of an already high-performing department, you'll work closely with the Head of PPC and collaborate with team members to deliver effective digital marketing strategies.

Taking ownership of paid search and paid social campaigns for a variety of clients – handling everything from planning and execution to continuous optimisation across multiple platforms – you’ll ensure that these campaigns perform, boost ROI and hit key client targets (KPIs), all while keeping service delivery standards high.

We’re looking for someone with good experience of managing PPC campaigns on platforms like Google Ads, Bing Ads and social media advertising (Facebook, LinkedIn, etc.). With strong analytical skills – including the ability to interpret data and generate actionable insights – you’ll have experience of Google Analytics, Google Tag Manager and other PPC tools.

A good understanding of PPC strategies and best practices is essential, including bid management, keyword research, campaign structure and campaign optimisation. It’s also vital that you can keep a close eye on multiple campaigns and deadlines, while collaborating well with other colleagues and departments to integrate campaigns effectively. Previous agency experience would be preferred.