Poppy Appeal Manager Cardiff & Gwent

Royal British Legion; Cardiff; On-site; GBP 36,000 - 48,000; Full time

Benefits offered by this job

28 days holiday (plus bank holidays)

Generous pension contributions

Flexible working options

Employee assistance programme

Learning and development courses

opportunities to volunteer

Travel loans and Cycle to Work

Job summary

Royal British Legion is seeking a dedicated Poppy Appeal Manager for Cardiff & Gwent to coordinate all aspects of the award-winning Poppy Appeal. You will work with the Regional Poppy Appeal Manager to meet income, expenditure and contribution targets, managing relationships with local supporters, partners and volunteers to maximise fundraising impact.

You will recruit and induct new Poppy Appeal Organisers, drive launch activities, and coordinate PR and media work.

Qualifications

• Proven ability to build relationships with volunteers, supporters and partners.
• Experience planning and delivering fundraising events and campaigns.
• Track record of successful fundraising and achieving targets.
• Strong stakeholder management and communication skills.
• Experience coordinating volunteers and managing local partnerships.

Responsibilities

• Coordinate all aspects of the Poppy Appeal in Cardiff & Gwent to meet income and expenditure targets.
• Build and maintain relationships with local supporters, partners and volunteers to maximise fundraising.
• Recruit, induct and support Poppy Appeal Organisers and volunteers.
• Lead PR and media activity to raise awareness of the Poppy Appeal in the community.
• Travel regularly within the area; manage logistics and support for events and campaigns.

Skills

Relationship-building

Event planning

Fundraising

Stakeholder management

Volunteer coordination

Job description

About The Role

We are looking for a passionate and dedicated individual to join the Royal British Legion as a Poppy Appeal Manager for Cardiff & Gwent. This role offers a unique opportunity to coordinate all aspects of the award winning Poppy Appeal in your area, working closely with the Regional Poppy Appeal Manager to meet agreed income, expenditure, and contribution targets. You will manage relationships with local supporters, partners, and volunteers, ensuring they have the resources and support they need to maximise fundraising efforts and make a lasting impact.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

In this role, you’ll have the exciting opportunity to build and nurture corporate partnerships, working alongside a passionate team to achieve shared goals. Your relationship-building skills will ensure a positive experience for everyone involved, from volunteers to corporate partners, while representing the Royal British Legion in your local community and engaging with key stakeholders.

You’ll also be responsible for recruiting and inducting new Poppy Appeal Organisers, helping them thrive, and coordinating the Poppy Appeal launch, including fun PR and media activities. As a local representative of the Royal British Legion, you’ll keep stakeholders updated and play a key part in our outreach efforts. While there will be some evening and weekend work, we’re dedicated to ensuring that you maintain a healthy work-life balance.

This is a fantastic opportunity for someone who loves building relationships, planning events, and is passionate about supporting the Armed Forces community. While experience in financial management is helpful, it’s not essential, we’re really looking for someone who is committed to the cause and excited to connect with others.

At the Royal British Legion, we know the importance of flexibility, so we offer options like our 9-day fortnight while also considering other flexible working arrangements to suit your needs. We want you to feel supported in balancing work with life’s other joys!

You will be expected to travel regularly in the course of your work including regularly round Cardiff & Gwent (you must live in this area). You will be contracted to your home address, where you will be expected to work, when not travelling. Occasional travel outside the county will be required, including overnight stays (typically 1–2 nights per year) to attend training or conferences. Please be aware a full UK driving licence is required for this role.

Providing a supporting statement is optional. If you decide to include one, it’s a helpful way to show how your background, whether through previous roles or transferable skills that connects with the key parts of this role. You might want to highlight things like working with budgets, building positive relationships, and juggling multiple priorities. Please also note that due to the nature of this role, we do not expect leave to be taken during the months of October and November unless in exceptional circumstances.

Employee benefits include -

• 28 day’s paid holiday (plus bank holidays), increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Very generous pension contributions, with Employer contributions ranging from 6% to 10%
• A range of flexible working options may be available, depending on your role and the needs of RBL.
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• A range of courses delivered by learning specialists to support your development goals and objectives.
• Opportunities to volunteer.
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

If you require the job advert or job description in an alternative format, please contact 0808 802 8080.