Volunteer Experience Manager

The Royal British Legion; United Kingdom; Remote; GBP 34,000 - 37,000; Full time

Benefits offered by this job

Annual leave

Maternity leave

Pension contributions

Flexible working

Employee assistance

Learning courses

Volunteer opportunities

Travel loans

Job summary

The Royal British Legion is seeking a Volunteer Experience Manager for a 12-month fixed term maternity cover. You will shape how thousands of volunteers engage and stay connected with the Poppy Appeal, delivering messages that inspire action and building campaigns at scale.

You will collaborate with marketing, digital and fundraising teams, refine recruitment and onboarding, and turn data into impactful communications.

Qualifications

• Experience in supporter engagement, volunteer or donor retention, and national-scale recruitment.
• Strong copywriting skills and data-driven decision making.

Responsibilities

• Own the volunteer experience for the Poppy Appeal from onboarding to retention.
• Influence cross-functional teams across marketing, digital and fundraising to improve the volunteer journey.
• Refine recruitment campaigns and onboarding processes to boost engagement at scale.
• Turn insights into action with data-driven communications and campaigns.

Skills

Copywriting

CRM software

Digital marketing tools

Stakeholder engagement

Volunteer engagement

Tools

CRM software

Job description

This is a 12 month fixed term maternity cover opportunity to take ownership of the volunteer experience behind one of the UK’s most recognised fundraising campaigns. As Volunteer Experience Manager, you’ll shape how thousands of volunteers feel, engage and stay connected throughout their journey with the Poppy Appeal. From impactful national communications and volunteer storytelling to improving onboarding and retention, this is a role for someone who knows how to create experiences that people genuinely want to be part of. You’ll understand how the right message, delivered at the right time, can turn a volunteer into a long-term advocate, and you’ll constantly be looking for smarter, more engaging ways to connect with people at scale.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

We’re looking for someone who combines creativity with commercial awareness and can confidently influence change across a large, fast-paced operation. You’ll work closely with marketing, digital and fundraising teams, as well as Poppy Appeal Managers across the UK, using insight and feedback to continuously improve the volunteer journey. Whether it’s refining recruitment campaigns, simplifying processes, improving communications or introducing new ideas to boost engagement, you’ll have the freedom to challenge the status quo and make a visible impact. Strong copywriting skills, confidence using CRM and digital marketing tools, and the ability to turn data into action will all be key to success in this role.

This role would suit someone who thrives on building relationships, spotting opportunities and creating campaigns and experiences that genuinely resonate with people. You’ll bring experience in supporter engagement, volunteer or donor retention, and national-scale recruitment activity, alongside the confidence to influence stakeholders at all levels. Most importantly, you’ll be someone who understands what motivates people to give their time, and how to keep them inspired, informed and connected long after they first sign up.

You will be contracted to your home address, and you will perform most of your work remotely there using our collaboration tools to work with colleagues, with occasional travel (incl. for monthly team meetings).

At the Royal British Legion, we know the importance of flexibility, so we offer options like our 9-day fortnight while also considering other flexible working arrangements to suit your needs. We want you to feel supported in balancing work with life’s other joys!

Employee benefits include -

• 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Enhanced paid maternity, paternity and adoption leave
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to v olunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

If you require th e job advert orjob description in an alternative format, pleasecontact0808 802 8080.

If you are an internal applicant applying for this secondment, please ensure you have discussed it with your line manager and obtained their approval.

About Us

Since 1921, the Royal British Legion has been dedicated to supporting members of the Armed Forces community, and we will continue to be there for as long as we are needed, ensuring their unique contribution is never forgotten.

As the UK's largest Armed Forces charity, we are proud to have over 180,000 members, 110,000 volunteers, 1,900 employees, and a wide network of partners and charities working together to provide lifelong support, whatever the need and whenever it is required.

We are committed to supporting our people through flexible and hybrid working where possible, a strong focus on wellbeing, and opportunities to develop skills and grow careers while making a meaningful impact.

Visit our Careers Page to discover more about the Royal British Legion, including our departments, employee benefits, values, candidate guidance, and the strategy that underpins our work and impact.

£33,622 to £36,863 Per Annum (Inclusive of London Supplement)

£13.41 to £13.62 per hour, depending on experience