Performance Strategy Director, DTC Growth & Cross‑Channel

Zenith USA; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International is hiring a Performance Business Director to lead and shape the performance strategy for reMarkable, a global DTC technology brand. You will unite data, media and commercial thinking to drive measurable outcomes, partnering with senior clients and cross‑functional teams to craft a compelling performance narrative across markets.

The role blends strategic vision with hands-on execution, translating insights into action, guiding channel specialists, and driving growth through

Qualifications

• Strong experience in performance marketing and digital planning, with the ability to connect data, media activity and commercial impact.
• Confidence working across key performance metrics such as CPA, CVR and ROAS, along with a clear understanding of measurement approaches.
• Expertise in at least one paid channel, with the ability to guide specialists and translate detail into strategic recommendations.
• Commercial awareness, including experience shaping scopes of work and aligning investment decisions to business priorities.
• Experience working with DTC, e-commerce or consumer-focused brands, ideally in a global or multi-market context.
• Clear and engaging communication style, able to simplify complex ideas for different audiences.
• Proven leadership capability, with experience bringing together teams to deliver integrated, high-quality outcomes.

Responsibilities

• Set the strategic direction for performance activity across Paid Search, Paid Social and Programmatic, ensuring a clear and unified approach.
• Translate commercial goals into robust media plans, including investment strategy, campaign design and performance forecasting.
• Act as a senior partner to client stakeholders, shaping conversations around performance outcomes, measurement and growth opportunities.
• Lead cross‑channel integration, working closely with planning, data, and technology teams to deliver cohesive strategies.
• Establish strong measurement and attribution frameworks, ensuring performance is understood in the context of wider business drivers.
• Identify and test new opportunities across platforms, formats and audience strategies to improve efficiency and scale.
• Guide and support channel specialists, creating alignment, clarity and high‑quality delivery across the team.

Job description

Zenith International is hiring a Performance Business Director to lead and shape the performance strategy for reMarkable, a global DTC technology brand. You will unite data, media and commercial thinking to drive measurable outcomes, partnering with senior clients and cross‑functional teams to craft a compelling performance narrative across markets.

The role blends strategic vision with hands-on execution, translating insights into action, guiding channel specialists, and driving growth through