Performance Strategy Director – DTC Growth & Media

Publicis Groupe Holdings B.V; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International is seeking a Performance Business Director to lead and shape performance strategy for reMarkable. You will unite data, media and commercial thinking to drive measurable business outcomes, partnering with senior clients and cross‑functional teams to craft a compelling performance narrative across markets.

You will influence at a senior level, translate insight into action, and drive growth opportunities while managing multi‑channel performance, measurement and optimization

Qualifications

• Strong experience in performance marketing and digital planning.
• Confidence working across key performance metrics such as CPA, CVR and ROAS.
• Expertise in at least one paid channel, with ability to guide specialists and translate detail into strategic recommendations.
• Commercial awareness, including experience shaping scopes of work and aligning investment decisions to business priorities.
• Experience working with DTC, e‑commerce or consumer‑focused brands, ideally in a global or multi‑market context.
• Clear and engaging communication style, able to simplify complex ideas for different audiences.
• Proven leadership capability, with experience bringing together teams to deliver integrated, high‑quality outcomes.

Responsibilities

• Set the strategic direction for performance activity across Paid Search, Paid Social and Programmatic, ensuring a clear and unified approach.
• Translate commercial goals into robust media plans, including investment strategy, campaign design and performance forecasting.
• Act as a senior partner to client stakeholders, shaping conversations around performance outcomes, measurement and growth opportunities.
• Lead cross‑channel integration, working closely with planning, data, and technology teams to deliver cohesive strategies.
• Establish strong measurement and attribution frameworks, ensuring performance is understood in the context of wider business drivers.
• Identify and test new opportunities across platforms, formats and audience strategies to improve efficiency and scale.
• Guide and support channel specialists, creating alignment, clarity and high‑quality delivery across the team.

Skills

Performance marketing

Data-driven planning

Measurement metrics

Paid channels leadership

Commercial acumen

Cross-functional leadership

Communication skills

Job description

Zenith International is seeking a Performance Business Director to lead and shape performance strategy for reMarkable. You will unite data, media and commercial thinking to drive measurable business outcomes, partnering with senior clients and cross‑functional teams to craft a compelling performance narrative across markets.

You will influence at a senior level, translate insight into action, and drive growth opportunities while managing multi‑channel performance, measurement and optimization