Performance Media Tech & AI Specialist

BOOTS; Manchester; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Generous employee discounts

Enhanced leave pay

Employee Assistance Programme access

Flexible benefits scheme

Job summary

Boots in Manchester is seeking a Performance Media Tech & AI Specialist to drive automation and AI integrations across Paid Search, Paid Social, Affiliates and Display. You will help shape the technology stack and partner with leading platforms to power revenue growth.

In this high-impact role you’ll collaborate with internal teams and external partners, roll out new tools, and measure the impact of AI on performance and efficiency in a fast-paced retail setting.

Qualifications

• 5+ years of experience in digital media and technology-driven growth.
• Hands-on with Digital or Performance Media tools (Google Ads, SA360, AWIN, Meta Ads, TikTok Ads, Smartly).
• Curious, proactive and collaborative with external partners.

Responsibilities

• Deliver the Tech & AI roadmap for performance media channels and identify opportunities.
• Co-lead planning with channels, partners, ad-tech and agencies to enable growth.
• Roll out new technology/tools and ensure robust adoption in day-to-day operations.
• Track impact of AI integrations on performance, efficiency and maturity.
• Stay abreast of new tools and platform capabilities and feed ideas into the roadmap.

Skills

Digital media

AI tooling

Collaboration

Innovation

Automation

Tools

Google Ads

SA360

AWIN

Meta Ads

TikTok Ads

Smartly

Job description

Contract: 12 months FTC

Shift pattern: Manchester

Salary: Competitive

Recruitment Partner: Joanne Walker

Are you ready to make a difference? Join us at Boots as a Performance Media Tech & AI Specialist in the vibrant city of Manchester!

Boots UK Performance Media are an award-winning in-house team responsible for driving a large % of online and offline growth for our Retail business through best-in-class online advertising strategy and activation. Recently in-housed in 2024, we’re building one of the UK’s most successful, innovative brand-side teams through bringing together industry leading talent with the very best tech & AI solutions.

What you’ll be doing

As a Performance Media Tech & AI Specialist, you’ll help shape and deliver the next phase of transformation across our performance media channels. You’ll drive the implementation of automation and AI solutions, optimise our technology stack, and work closely with some of the biggest names in media and tech - including Google, Meta, Smartly, Jellyfish and AWIN. Your work will directly power revenue growth, increase efficiency and elevate how we activate across Paid Search, Paid Social, Affiliates and Display.

Key responsibilities

• Working in close partnership with the Performance Media channel teams, drive the delivery of our Tech & AI roadmap by proactively identifying opportunities for advancement.
• Working with the Tech, AI & Measurement Manager - co-lead the centralised plan which brings together: channel teams, partners, ad-tech and agencies to leverage the best of our ecosystem to enable medium to long term growth.
• Plan and execute the rollout of new technology and tools to ensure robust adoption in day-to-day operations across the team.
• Track and evidence the impact of new technology and AI integrations on performance, efficiency and channel maturity.
• Stay close to emerging tools, innovations and platform capabilities-feeding new ideas into the roadmap.

What you’ll need to have (our must-haves)

• Curious, proactive and always looking for ways to push boundaries through innovation.
• Solid understanding of digital marketing channels - ideally across two of; Paid Search, Paid Social, Affiliates or Display.
• 5+ years of experience in digital media, with a passion for technology and how this can drive growth.
• Practical experience having been hands on with some Digital or Performance Media tools - i.e. Google Ads, SA360, AWIN, Meta Ads, TikTok Ads, Smartly.
• Effective collaborator who enjoys working across internal teams and external partners to bring ideas to life, whilst reducing complexity. Bonus if you’ve experimented with AI tools or used automation to streamline your own work.

It would be great if you also have

• Experience with digital marketing tools and platforms.
• Knowledge of the latest trends in AI and machine learning.
• A background in the retail or healthcare industry.

Where your brilliance can take you

At Boots, we believe in your potential. You’ll have opportunities for career development and growth, supported by a culture that encourages learning and innovation.

Rewards designed for you

• Boots Retirement Savings Plan (up to 6% company contribution)
• Generous employee discounts for you and a family member
• Enhanced maternity/paternity/adoption leave pay
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and much more.

There’s lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.

A bit about us At Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon. Be brilliant with Boots.