Performance Media Manager

EQUATOR; Glasgow; On-site; GBP 45,000 - 70,000; Full time

Job summary

Equator is seeking a results-driven Performance Marketing professional to drive programmatic and social campaigns for a portfolio of clients in Glasgow. You will work closely with the Head of Performance Media to shape and deliver a cutting-edge marketing strategy across multiple channels.

You will lead planning, testing and optimization across display, CTV, audio and DOOH, while collaborating with search, content, CRM and CRO teams to maximize client outcomes.

Qualifications

• Proven track record in performance marketing with hands-on programmatic and social experience.
• Strong understanding of how paid channels work together for client results.
• Builds strong relationships with media partners to optimize outcomes.
• Enjoys coaching others and sharing knowledge.

Responsibilities

• Lead programmatic strategy, planning and optimisation across display, CTV, audio and DOOH.
• Test and scale new channels (Prime Video, Netflix, Reddit) from first test to scale.
• Deliver paid social campaigns for a portfolio of clients.
• Set ambitious but achievable client targets and ensure delivery.
• Own reporting and look for ways to automate routine work.

Skills

Performance marketing

Programmatic

Paid social

Relationship building with media

Tools

Programmatic DSPs

CTV buying platforms

Social advertising platforms

Job description

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You play a key part across our programmatic, paid social, affiliate and emerging channels and work closely with the Head of Performance Media to shape and deliver Equator's performance marketing strategy. You will be responsible for making sure that every client campaign meets our high standards while helping to expand the volume and type of campaigns that we run.

Main Responsibilities

• Leading programmatic strategy, planning and optimisation across display, CTV, audio and DOOH.
• Running activity on new channels such as Prime Video, Netflix and Reddit, taking them from first test to scale.
• Delivering paid social campaigns for a portfolio of clients.
• Setting stretching, achievable targets for clients and making sure we deliver them.
• Owning accurate, insightful reporting, and finding ways to improve measurement and automate routine work.
• Bringing a holistic view of marketing to integrated strategies, working with our search, content, CRM and CRO teams so every channel works together to drive client results.
• Supporting the client services team as a point of escalation for performance marketing clients, and helping shape client-specific campaign strategies.
• Keeping up to date with industry trends, platform changes and guidelines, and sharing that knowledge with the team.
• Identifying technologies that strengthen our services and keep us ahead across performance channels.
• Sharing our performance marketing work across the business through presentations, case studies and company communications.
• Bringing fresh, creative ideas to meet client needs.
• Working with the business development team to spot and act on sales opportunities.
• Representing Equator at relevant industry events.

The Ideal Candidate

• You have a proven track record in performance marketing, with deep hands on programmatic and social experience and a strong understanding of how paid channels work together.
• You build strong relationships with media partners and platforms to get the best results for clients.
• You think ahead and act proactively, bringing a recommendation with every problem.
• You enjoy coaching others and sharing what you know.

Some of the technologies you might work with:

• Programmatic DSPs
• CTV, audio and DOOH buying platforms
• Social advertising platforms (Meta, LinkedIn, TikTok and more)