Performance Marketing Manager (User Acquisition)

Incline Gaming Marketing; Farringdon; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work (2 days in office)

Dynamic work environment

Impactful growth opportunities

Competitive salary & benefits package

Professional development opportunities

Job summary

Incline Gaming Marketing in London’s Farringdon area is seeking a Performance Marketing Manager (User Acquisition) to lead user acquisition for our online casino and sports betting client portfolio. You will orchestrate campaigns across Meta, Google, Apple Search Ads and other networks, driving down-funnel metrics and ROI.

You will define strategy, plan budgets, monitor performance, and translate data into actionable insights while collaborating with partner teams in a fast-paced, global

Qualifications

• Proven experience leading user acquisition strategy and scaling performance marketing.
• Hands-on expertise with Meta, Google, Apple Search Ads and other UA channels.
• Strong understanding of CTR, CVR, CPI, ARPU, retention and LTV.
• Knowledge of marketing tech tagging and tracking systems.
• Agency or multi-market experience is a plus.
• Casino and Sportsbook experience preferred.
• Ability to thrive in a fast-paced, global environment.

Responsibilities

• Define and execute UA strategy aligned with business goals.
• Plan channel mix, budgets and targets.
• Identify growth opportunities, new channels and testing priorities.
• Execute paid campaigns across Meta, Google, Apple Search Ads and other networks.
• Own bidding, targeting, creative testing and optimization.
• Troubleshoot under-performance and scale winning campaigns.
• Monitor CPI, CPA, ROAS, LTV and payback targets.
• Produce daily, weekly and monthly performance reports.
• Translate performance data into actionable insight.
• Collaborate with internal teams to drive results.

Skills

UA strategy

Meta ads

Google ads

Apple Search Ads

Analytics & tracking

Performance marketing

Agency/multi-market

Casino/Sportsbook experience

Global/challenging environment

Job description

About Incline Gaming

Incline delivers marketing services tailored to the online casino and sports betting operators. Based in our Farringdon, London office, you will lead our partnerships in EMEA.

Why This Role Matters

As a Performance Marketing Manager (User Acquisition), you will acquire users for Incline’s growing portfolio of clients focused on the rapidly growing online sports betting and igaming industry, while leveraging Facebook, Google, Apple and other self-serve programmatic ad platforms to scale our UA efforts. We’re looking for a proactive, organised professional with excellent communication skills and a passion for marketing to join our team.

What You’ll Do

• Strategy & Planning:
• Define and execute user acquisition strategy aligned with business and partner goals.
• Plan channel mix, budgets, and performance targets.
• Identify growth opportunities, new channels, and testing priorities.

• Execution & Optimization:
• Execute and oversee paid acquisition campaigns across Meta, Google, Apple Search Ads, and other networks.
• Own creative testing, bid strategy, targeting, and optimisation.
• Troubleshoot under-performance and scale winning campaigns.

• Reporting & Analysis:
• Monitor performance against CPI, CPA, ROAS, LTV, and payback targets.
• Produce accurate daily, weekly, and monthly reporting.
• Translate performance data into actionable insight.

• Internal Collaboration:
• Monitor performance against CPI, CPA, ROAS, LTV, and payback targets.
• Produce accurate daily, weekly, and monthly reporting.
• Translate performance data into actionable insight.

What You’ll Need

• Proven experience leading UA strategy and scaling performance marketing.
• Hands on expertise in Meta, Google, Apple and other UA channels.
• Strong understanding of down-funnel metrics (CTR, CVR, CPI, ARPU, Retention, LTV).
• Strong knowledge of marketing technology, particularly tagging and tracking
• Agency or multi-market experience is a plus.
• Casino and Sportsbook experience preferred
• Ability to thrive in a fast-paced, global environment.

Why Join Incline?

• A dynamic work environment in a fast-growing company.
• Hybrid Work – 2 days minimum in office
• Opportunities to make a significant impact on business growth.
• Competitive salary and benefits package.
• Continuous learning and professional development opportunities.