Performance Marketing Lead

Square One Resources; Greater London; On-site; GBP 85,000 - 100,000; Full time

Job summary

Square One Resources is seeking a Performance Marketing Lead in London to drive paid acquisition, traffic growth and revenue for an iGaming affiliate portfolio. You will own multi-channel campaigns across casino, sportsbook and comparison sites, and optimize budgets to deliver measurable results.

The role requires a data-driven leader who can scale paid media, negotiate partnerships and mentor the team to improve CPA, ROAS and ROI while collaborating with marketing, content and analytics.

Qualifications

• Proven experience in performance marketing, paid media or media buying within an iGaming affiliate business.
• Strong understanding of online casino, sportsbook and gambling acquisition.
• Experience scaling paid traffic to affiliate, comparison or review websites.
• Strong commercial understanding of CPA, ROAS, ROI and acquisition economics.
• Experience managing media budgets and optimizing campaigns across multiple paid channels.
• A data-driven approach with the ability to identify opportunities and improve performance.
• Previous leadership or ownership of performance marketing and media buying activity.

Responsibilities

• Own and scale paid acquisition strategies across an iGaming affiliate portfolio, including casino and sportsbook comparison and review websites.
• Plan, launch and optimise campaigns across paid social, programmatic, native advertising and other paid traffic channels.
• Manage acquisition budgets, focusing on CPA, ROAS, ROI and overall campaign profitability.
• Identify new traffic sources, evaluate advertising partners and negotiate commercial deals to support sustainable growth.
• Analyse campaign performance, conversion rates and player acquisition data to identify opportunities for optimisation.
• Work closely with internal marketing, content, analytics and commercial teams to maximise traffic quality and revenue.
• Lead and support media buying activity, ensuring campaigns deliver against performance targets.

Skills

Performance marketing

Paid media

Media buying

iGaming

Budget management

Analytics

Tools

DSPs

Programmatic

Job description

Job Title: Performance Marketing Lead
Location: London, West Hampstead
Salary: £85-100k

Company Introduction
We have an exciting opportunity now available with an established iGaming business looking to hire a Performance Marketing Lead to drive paid acquisition, traffic growth and commercial performance across its affiliate portfolio.

This is an opportunity for someone who understands how to acquire high-quality traffic, scale campaigns profitably and turn performance data into revenue within the online gambling sector.

Job Responsibilities/Objectives

• Own and scale paid acquisition strategies across an iGaming affiliate portfolio, including casino and sportsbook comparison and review websites.
• Plan, launch and optimise campaigns across paid social, programmatic, native advertising and other paid traffic channels.
• Manage acquisition budgets, focusing on CPA, ROAS, ROI and overall campaign profitability.
• Identify new traffic sources, evaluate advertising partners and negotiate commercial deals to support sustainable growth.
• Analyse campaign performance, conversion rates and player acquisition data to identify opportunities for optimisation.
• Work closely with internal marketing, content, analytics and commercial teams to maximise traffic quality and revenue.
• Lead and support media buying activity, ensuring campaigns deliver against performance targets.

Required Skills/Experience

• Proven experience in performance marketing, paid media or media buying within an iGaming affiliate business.
• A strong understanding of online casino, sportsbook and gambling acquisition.
• Experience scaling paid traffic to affiliate, comparison or review websites.
• Strong commercial understanding of CPA, ROAS, ROI and acquisition economics.
• Experience managing media budgets and optimising campaigns across multiple paid channels.
• A data-driven approach, with the ability to identify opportunities and improve campaign performance.
• Previous leadership or ownership of performance marketing and media buying activity.

Desirable Skills/Experience

Although not essential, the following skills are desired by the client:

Experience with mobile user acquisition, DSPs, programmatic advertising and US gambling markets would be particularly valuable.

Disclaimer

Disclaimer
Notwithstanding any guidelines given to level of experience sought, we will consider candidates from outside this range if they can demonstrate the necessary competencies.
Square One is acting as both an employment agency and an employment business, and is an equal opportunities recruitment business. Square One embraces diversity and will treat everyone equally.