Marketing Manager

lift®; Stafford; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Unlimited holidays

Health plan

Flexible work environment

Job summary

A leading media buying platform in the iGaming sector is seeking an experienced Marketing Manager to enhance its brand visibility and drive lead generation. This role involves developing a consistent brand message, leading integrated marketing campaigns, producing content, and managing event presence. Ideal candidates have B2B marketing experience in related fields, exceptional writing skills, and a strong understanding of performance marketing. The position offers a remote-friendly work environment, unlimited holidays, and a chance to impact the global iGaming ecosystem.

Qualifications

• B2B marketing experience, ideally in adtech, martech, iGaming, or SaaS.
• Deep understanding of performance marketing and programmatic advertising.
• Exceptional writing skills and content creation expertise.

Responsibilities

• Develop brand messaging for the iGaming vertical.
• Lead integrated marketing campaigns across channels.
• Own the content calendar and produce marketing collateral.
• Manage presence at major iGaming events.
• Drive engagement on social media platforms.
• Define KPIs and track marketing impact.

Skills

B2B marketing experience

Performance marketing knowledge

Exceptional writing skills

Experience with HubSpot

Content creation skills

Tools

Google Analytics

WordPress

Figma/Canva

Job description

lift® is a purpose-built Media Buying and Data Management Platform (DMP) designed specifically for the global iGaming sector, boasting clients such as Bet365, Hard Rock, Stake, and many more.

Who is lift®?

lift® helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real‑time optimization, and smart audience segmentation across display, mobile, video, and TV. As iGaming expands globally and becomes more competitive and regulated, lift® is leading the way with compliant, scalable advertising solutions that truly perform.

Role Overview

We’re now looking for an experienced Marketing Manager to elevate lift®'s profile, strengthen its positioning in the iGaming ecosystem, and drive demand through compelling storytelling and lead generation.

What will you be doing?

Brand Strategy & Positioning

• Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.).
• Differentiate Lift in a crowded landscape through clear, credible storytelling.

Campaign Execution

• Lead integrated marketing campaigns across digital, social, events, content, and paid media.
• Tailor messaging for different audiences: operators, agencies, affiliates, and partners.

Content & Thought Leadership

• Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges.
• Partner with sales and product to create high‑impact collateral: decks, one‑pagers, product sheets, etc.

Events & Partnerships

• Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E, etc.).
• Coordinate stands, sponsorships, speaking opportunities, and lead‑gen follow‑ups.

Website, SEO & Social

• Maintain and evolve website content and structure to support iGaming positioning and SEO.
• Drive engagement on LinkedIn, X/Twitter, and other relevant channels.

Sales & Revenue Enablement

• Create resources that enable sales to communicate Lift’s value and close deals effectively.
• Align closely with commercial teams to refine messaging based on market feedback.

Performance Tracking

• Define KPIs and track the impact of marketing programs on brand visibility and pipeline.
• Use data to optimise spend, targeting, and creative.

What will you bring to the party?

• B2B marketing experience, ideally in adtech, martech, iGaming, or SaaS.
• Deep understanding of performance marketing, programmatic advertising, and CTV.
• Knowledge of first‑party data strategy, identity, and privacy trends.
• Exceptional writing and content creation skills.
• A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives.
• Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms.
• Bonus: Experience working in regulated markets or with compliance‑sensitive industries.

What are we offering?

• A collaborative, startup‑minded team that values initiative and creativity.
• A lead role in shaping the voice of a fast‑growing brand in a booming vertical.
• Remote‑friendly and flexible work environment.
• Unlimited holidays.
• Health plan.
• Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem.