Performance marketing manager in fintech

Lendable; Greater London; Hybrid; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model with in-office days

Private health cover

Retirement savings plans

Performance bonus for referrals

Fully stocked kitchens and in-house料理

Cycle-to-work schemes

Job summary

Lendable, a leading UK fintech, is building a high-velocity D2C marketing function. You will own the US and Mexico acquisition strategy across paid social and search, driving volume and efficiency while scaling new channels and a best-in-class creative foundation from day one.

You’ll translate insights into briefs for creators, optimise across platforms, and ensure robust attribution and tracking to inform bidding and budget decisions.

Qualifications

• 2–4 years in performance marketing with a strong creative tilt.
• Experience in D2C, challenger brands or fintech preferred.
• Hands-on campaign management with multi‑million annual budgets.

Responsibilities

• Own the D2C acquisition strategy for US and Mexico across paid social and search.
• Lead launch and scale of new channels while ensuring best-in-class foundations.
• Develop a repeatable playbook for two markets and scale it.
• Drive the creative engine with data-informed briefs for external creators.
• Analyse creative output to refine hook library and ad concepts.
• Adapt messaging and creative to US and Mexican audiences.
• Perform daily/weekly optimisations and budget allocation.
• Maintain conversion tracking and signal quality for ad algorithms.
• Triangulate results from MMM, internal models, and tests to maximise impact.

Skills

Performance marketing

Creative strategy

Multi-market experience

Analytics mindset

SQL

Ambiguity tolerance

Tools

Meta Ads

Google Ads

TikTok Ads

Attribution modelling

SQL proficiency

AI tools

Job description

Описание:

We're entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.

Задачи:

Own the D2C acquisition strategy for the US and Mexico across paid social and search, driving volume and efficiency against ambitious incremental CAC targets Lead the launch and scale of new high-potential channels while ensuring Meta, Google and TikTok maintain a best-in-class foundation from day one Establish what works in two distinct markets and build the repeatable playbook to scale it Drive the performant creative engine: translate customer insights and winning patterns to inform clear, data-informed briefs for our external creator network, ensuring high-performing video content is produced at speed Systematically analyse creative output to build and refine our hook and concept library, providing actionable feedback to the in-house creators Adapt messaging and creative to the cultural and linguistic nuances of the US and Mexican audiences Execute daily and weekly optimisations across paid channels, leveraging internal attribution models to inform bidding and budget allocation decisions Maintain and audit the conversion tracking setup to ensure accurate, high-quality signal engineering for ad platform algorithms Actively triangulate results from multiple attribution sources (e.g. MMM, internal models, incrementality tests) to drive as much impact as possible

Требования:

2-4 years in performance marketing with a strong creative tilt, preferable D2C, challenger brands and/or fintech Deep hands-on Meta, Google Ads and TikTok campaign management experience, managing multi-million annual budgets A strong understanding of effective hooks, messaging and creative formats for social media Familiarity with attribution modelling and incrementally testing concepts A strong analytical mindset; SQL proficiency preferred Comfortable creating and working with AI tools to enhance productivity and analysis Comfortable operating with ambiguity and building in new audiences and markets without an established playbook An owner: you see digital marketing opportunities and execute them without detailed instructions Creative and analytical: you balance intuition with data-driven decision making Detail-oriented: you catch performance patterns others miss and build robust testing processes Energised by greenfield: you'd rather build the engine in a new market than take the reigns from someone else Growth-minded: you're here to learn, improve and take on bigger challenges Будет плюсом: Experience launching or scaling acquisition in the US and/or Mexican markets; Spanish language skills valued but not essential; Experience standing up a digital channel or market from scratch; Experience in financial services or other regulated consumer categories

Условия:

• the opportunity to scale up one of the world's most successful fintech companies flexible approach tailored to each role.
• Hybrid roles require three days in-office weekly;
• fully remote roles include regular opportunities for in-person connection through socials and off-sites opportunities and events to come together, socialise, and get to know each other beyond the office walls
• support for your physical and mental wellbeing, including private health cover
• long-term financial wellbeing through retirement savings plans
• earn a competitive bonus when you refer successful new team members
• enjoy a fully stocked kitchen, plus complimentary lunches prepared by in-house chefs on in-office days at select locations
• cycle-to-work and electric vehicle salary sacrifice schemes available in select locations