Senior Growth Manager

Lendable Ltd; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Equity

Work from home Mon & Fri

Private health insurance

Office lunches

Job summary

Lendable is looking for a Senior Growth Manager (Performance Marketing) to drive D2C acquisition in the US and Mexico. You will own channel strategy, manage multi-channel budgets, and build scalable playbooks in two distinct markets.

You’ll lead a creative engine, translate insights into briefs for creators, and continuously optimise attribution and measurement to maximise CAC efficiency.

Qualifications

• 2–4 years in performance marketing with a strong creative tilt.
• Hands-on Meta, Google Ads and TikTok campaign management.
• Understanding of hooks, messaging and creative formats.
• Familiarity with attribution modelling and testing concepts.
• Strong analytical mindset; SQL proficiency preferred.
• Comfort with AI tools to boost productivity and analysis.
• Able to operate with ambiguity and build new audiences in new markets.

Responsibilities

• Own the D2C acquisition strategy for US and MX across paid social and search.
• Lead launch/scale of new channels; maintain best-in-class foundations.
• Build repeatable playbooks to scale performance across markets.

Skills

Performance marketing

Creative testing

Meta Ads

Google Ads

TikTok Ads

Attribution modelling

SQL

AI tools

US/MX market experience

Ambiguity tolerance

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

GA4 / Analytics

Job description

## About the roleWe’re entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.As our Senior Growth Manager (Performance Marketing) for the US and Mexico, you'll be the operational engine behind our growth in two new markets. Reporting to the Head of Growth, you'll own the tactical campaign management of our digital acquisition across the US and MX - standing up channels from scratch, finding what works, and scaling the winners. You'll manage significant budgets on Meta, TikTok and Google Ads, identify and iterate on winning creative concepts, and optimise conversion funnels for two very different markets.You'll be part of a lean, high-performing team of operators. At Lendable, individual contributors wear many hats. We ask ourselves: what's the most impactful thing I can achieve this week? And then own that thing end to end. This role combines digital strategy with hands-on performance marketing execution - perfect for someone who's a deep specialist in one or more digital channels, with the breadth and appetite to learn fast and build in unfamiliar territory.We're looking for someone who takes ownership, spots opportunities others miss, and gets genuinely excited about turning creative concepts into scaled winners - in markets where there's no existing playbook to lean on. You'll work with sophisticated attribution models, systematic creative testing frameworks and modern growth methodologies.## **What we're looking for****Essential:*** 2–4 years in performance marketing with a strong creative tilt, preferably D2C, challenger brands and/or fintech* Deep hands-on Meta, Google Ads and TikTok campaign management experience, managing multi-million annual budgets* A strong understanding of effective hooks, messaging and creative formats for social media* Familiarity with attribution modelling and incrementally testing concepts* A strong analytical mindset; SQL proficiency preferred* Comfortable creating and working with AI tools to enhance productivity and analysis* Comfortable operating with ambiguity and building in new audiences and markets without an established playbook**Desirable:*** Experience launching or scaling acquisition in the US and/or Mexican markets* Spanish language skills valued but not essential* Experience standing up a digital channel or market from scratch* Experience in financial services or other regulated consumer categories## **You're a good fit if you're:*** **An owner:** you see digital marketing opportunities and execute them without detailed instructions* **Creative and analytical:** you balance intuition with data-driven decision making* **Detail-oriented:** you catch performance patterns others miss and build robust testing processes* **Energised by greenfield:** you'd rather build the engine in a new market than take the reigns from someone else* **Growth-minded:** you're here to learn, improve and take on bigger challenges## **What you'll be doing****Channel Strategy & Scaling:*** Own the D2C acquisition strategy for the US and Mexico across paid social and search, driving volume and efficiency against ambitious incremental CAC targets* Lead the launch and scale of new high-potential channels while ensuring Meta, Google and TikTok maintain a best-in-class foundation from day one* Establish what works in two distinct markets and build the repeatable playbook to scale it**Creative Engine:*** Drive the performant creative engine: translate customer insights and winning patterns to inform clear, data-informed briefs for our external creator network, ensuring high-performing video content is produced at speed* Systematically analyse creative output to build and refine our hook and concept library, providing actionable feedback to the in-house creators* Adapt messaging and creative to the cultural and linguistic nuances of the US and Mexican audiences**Optimisation & Measurement:*** Execute daily and weekly optimisations across paid channels, leveraging internal attribution models to inform bidding and budget allocation decisions* Maintain and audit the conversion tracking setup to ensure accurate, high-quality signal engineering for ad platform algorithms* Actively triangulate results from multiple attribution sources (e.g. MMM, internal models, incrementality tests) to drive as much impact as possibleApply for this role## About LendableLendable is on a mission to **build** the **world's best technology** to **help people get credit** and **save money**.* **Founded** in 2014* **Profitable** since 2017* **Unicorn** in 2021* Backed by **Balderton, Goldman Sachs** and **Ontario Teachers' Pension Plan*** **Loved** by customers & employees with top reviews on Glassdoor and TrustpilotSo far, we’ve rebuilt the big three consumer finance products from scratch: **loans, credit cards and car finance.** We get money into our customers’ hands in minutes instead of days. We’re growing fast, and there’s a lot more to do. We’re going after the two biggest Western markets **(UK and US)** where trillions are held by big banks with dated systems and painful processes.## Life at Lendable* The opportunity to scale up one of the **world’s most successful** fintech companies* **Best-in-class** compensation, including equity* You can work from home **every Monday and Friday** if you wish - on the other days we all come together IRL to be together, build and exchange ideas* **Our in-house chefs** prepare fresh, healthy lunches in the office every Tuesday-Thursday* We care for our Lendies’ well-being both physically and mentally, so we offer coverage when it comes to **private health insurance*** We're an **equal opportunity employer** and are keen to make Lendable the most inclusive and open workspace in London