Senior Paid Acquisition & Growth Strategist

Blu Digital; England; On-site; GBP 60,000 - 100,000; Full time

Job summary

Blu Digital is seeking a Senior Performance Marketing Manager to own paid acquisition strategy, budget and performance across Google Ads and Meta. You will be hands-on, auditing accounts, refining targeting and exclusions, building campaigns and continuously testing and optimizing performance.

You will use GA4, Mixpanel and CRM data to analyse performance by channel and lead quality, connect acquisition to downstream customer value and report on spend, volume and CAC.

Qualifications

• Proven hands-on experience running Google Ads and Meta campaigns.
• Experience in a subscription or SaaS environment.
• Data-led approach to diagnose issues and turn insights into action.

Responsibilities

• Own paid acquisition strategy, budget and performance across channels.
• Audit, optimise and scale campaigns across Google Ads and Meta.
• Lead testing across channels, formats and opportunities to improve CAC and lead quality.
• Collaborate with growth and marketing to improve conversion and measurement.

Skills

Data-driven mindset

Analytical thinking

Strategic thinking

Tools

Google Ads

Facebook/Meta Ads

GA4

Mixpanel

CRM data

Job description

Blu Digital is seeking a Senior Performance Marketing Manager to own paid acquisition strategy, budget and performance across Google Ads and Meta. You will be hands-on, auditing accounts, refining targeting and exclusions, building campaigns and continuously testing and optimizing performance.

You will use GA4, Mixpanel and CRM data to analyse performance by channel and lead quality, connect acquisition to downstream customer value and report on spend, volume and CAC.