Performance Marketing Manager

Media IQ Recruitment Ltd; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A prominent recruitment company seeks a Performance Marketing Manager to enhance lead generation and candidate acquisition for their medical recruitment brand. This role offers a great opportunity for a passionate, data-driven marketer, responsible for optimizing marketing channels and leveraging backend data for improved decision-making. Candidates should have a solid background in B2B marketing and experience in data-driven strategies, with a focus on performance marketing.

Benefits

Dynamic and collaborative culture

Extensive company benefits and rewards

Qualifications

• 5+ years of B2B marketing experience, including 3+ years in performance marketing.
• Proven track record of using data as part of the marketing strategy.
• Stable career history.

Responsibilities

• Drive candidates to the job board by improving attraction and conversion strategies.
• Enhance lead quality for the sales team through better data analysis.

Skills

Data-driven marketing

B2B marketing

Lead generation

Job description

This position is ideal for a marketer who enjoys taking on new projects and has a passion for data and its utilisation to improve results and ROI.

The Company

A large corporation with a market-leading recruitment brand for doctors, nurses, GPs, and other healthcare providers. They offer a dynamic, supportive, and collaborative culture with extensive company benefits and rewards.

The Role of Performance Marketing Manager

An exciting opportunity for an ambitious, data-driven marketing professional to advance their career by managing candidate acquisition and lead generation for the company's leading medical recruitment brand. The role primarily involves optimising the use of paid and unpaid channels, with opportunities to develop skills as a product owner of their job board platform.

The company has excellent back-end data, which has not been fully leveraged due to legacy practices. Reporting to the Head of Product, Performance, and Reporting, you will need 5+ years of experience in digital marketing roles, including at least 3 years in performance marketing. You will manage a senior marketing executive; while line-management experience is advantageous, the role is also suitable for someone eager to step into management for the first time. Experience in recruitment marketing is preferred but not essential.

The main aspects of the role are:

1. Driving candidates to the client's job board by understanding current channels and improving attraction and conversion strategies.
2. Enhancing lead quality for the sales team through better analysis and integration of scraping data with the client’s backend systems.

You will have the autonomy to leverage your marketing expertise to plan and execute strategies within the allocated budget.

If you find this blank canvas appealing and are excited by the challenge of interpreting untapped data for a market-leading brand, this could be the perfect opportunity for you.

Requirements for this Performance Marketing Manager role

• 5+ years of B2B marketing experience, including 3+ years in performance marketing
• A proven track record of using data as part of the marketing strategy
• Experience with data-driven marketing for job boards (desirable)
• A passion for the value of data
• A stable career history

If you meet these requirements and are interested in the role, please apply.