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Performance Marketing Manager

23 Broadway

London

On-site

GBP 50,000 - 55,000

Full time

4 days ago

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Job summary

23 Broadway, a forward-thinking iGaming performance marketing agency, seeks a Performance Marketing Manager to lead innovative user acquisition strategies for projects in the US and Canada. Candidates should have extensive experience in digital marketing, particularly with Google Search and Meta Ads. This role offers the opportunity to work in a collaborative environment with a talented team, driving impactful marketing campaigns and contributing to the growth of leading iGaming brands.

Benefits

Career growth opportunities

One day per week remote work policy

25 days paid leave

Annual salary revisions

Qualifications

3+ years proven experience in digital marketing with a strong focus on Google Search campaigns & Meta Ads.
Strong analytics and reporting skill set.
Excellent communication skills.

Responsibilities

Support the User Acquisition Lead in crafting and implementing strategies.
Execute, optimize, analyze and report on campaign performance.
Collaborate with design teams to produce advertising content.

Skills

Digital Marketing

Google Analytics 4

Meta Ads

Stakeholder Engagement

Analytical Skills

Education

3+ years experience in digital marketing

Experience in online gambling industry preferred

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23 Broadway is an iGaming performance marketing agency dedicated to acquiring the highest quality users at the best cost for our partners. Born out of Betty Gaming to further scale the expertise used to grow Betty to a top iGaming operator.

We are on a mission to redefine the iGaming industry by combining cutting-edge technology, data-driven strategies, and world-class performance marketing. Our vision is to empower quality iGaming brands to thrive globally by bridging the gap between innovation and user acquisition.

You can expect to work with a talented, dedicated team in a supportive and collaborative environment. We care about our employees the same way we care about our partners. We provide above-market-rate compensation and unique opportunities to develop your skill set.

Joining our User Acquisition team as a Performance Marketing Manager you will be given challenging work and guidance needed to build your digital marketing toolbox.

This position is for iGaming projects in the US and Canada.

How You Can Make an Impact:

Support the User Acquisition Lead in crafting and implementing comprehensive performance marketing strategies.
Collaborate with internal and external design teams to produce unique advertising content.
Champion innovative ideas, coordinate with stakeholders to bring these ideas to life effectively.
Execute, optimize, analyze and report on campaign performance across digital ad platforms.
Gain expertise in the North American gambling market while collaborating with a diverse team of experts.

We Are Looking For:

3+ years proven experience in digital marketing with a strong focus on Google Search campaigns & Meta Ads.
Experience with Google Analytics 4 and Google Tag Manager.
Experience in online gambling industry preferred
Strong analytics and reporting skill set.
Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders.
Experience in developing and executing performance marketing strategies, with a track record of driving revenue growth.
Very good spoken and written command of the English language.
Adaptability and ability to thrive in a fast-paced environment.
Prior experience in the gambling industry will be considered a plus.
Experience with the following would be considered an advantage:

- Adjust or AppsFlyer;

- Managing 7 figure monthly budgets.

What We Offer:

Career growth opportunities as the team develops.
Lead high-impact campaigns fueled by 7 figure monthly budgets.
One day per week remote work policy.
25 days paid leave.
Annual salary revisions.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Advertising Services and Gambling Facilities and Casinos

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