Performance Marketing Manager

JLB; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company in the media and entertainment sector is seeking a Performance Marketing Manager based in London. This mid-senior role involves overseeing digital marketing strategies to enhance audience engagement and campaign performance. The ideal candidate will have a strong background in performance marketing, budget management, and analytics, making data-driven decisions to improve ROI.

Qualifications

• Proven track record in performance marketing.
• Strong analytical mindset and platform fluency in Meta, Google, TikTok, and YouTube.
• Experience with budget ownership and ROI focus.

Responsibilities

• Run and optimise paid media campaigns across digital channels.
• Manage budgets and maximise return on investment.
• Align with cross-functional teams for integrated campaigns.

Skills

Performance marketing

Analytical mindset

Budget management

Agile methodology

Creative strategy

Job description

Senior Consultant at JLB - Sport | Entertainment | Media & International Rugby Referee

We are working with a media company and investment fund, scaling creator-led content and backing ventures that inspire a healthier, happier world.

We are looking for a Performance Marketing Manager to lead the strategy, execution, and optimisation of paid media campaigns to grow audiences, boost engagement, and drive ROI across their clients products and shows. You’ll own digital performance marketing across platforms like Meta, Google, TikTok, and YouTube, while collaborating with content, CRM, and analytics teams.

Key Responsibilities:

• Run and optimise paid media campaigns across digital channels
• Manage budgets and maximise return on investment
• Align with cross-functional teams to ensure integrated campaigns
• Test, learn, and iterate to stay ahead of trends
• Use analytics to refine targeting and reporting

What Success Looks Like:

• Scalable campaign performance and audience growth
• Efficient budget use and improved ROI
• Strong cross-team collaboration and aligned messaging
• A test-and-learn culture with continuous optimisation

Key Skills:

• Proven track record in performance marketing
• Strong analytical mindset and platform fluency (Meta, Google, TikTok, YouTube)
• Budget ownership and ROI focus
• Agile, results-driven, and creatively strategic

This role is an on-site, 5 day a week role.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Project Management, and Production

• Industries

  Marketing Services, Broadcast Media Production and Distribution, and Technology, Information and Media

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