Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Exeter; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading company is seeking a Performance Marketing Manager for a full-time remote role. This position involves driving growth through effective paid marketing strategies across various platforms. Ideal candidates will have extensive experience in Google and Meta Ads along with strong analytical skills, contributing to meaningful projects in the dental cover sector.

Benefits

100% Remote work

Full-time position

Supportive team

Qualifications

• Extensive experience and success with paid platforms like Google and Meta Ads.
• Proven success in running Google and Meta ads.
• Excellent spoken and written English.

Responsibilities

• Develop and execute paid search strategies to increase member acquisition.
• Manage PPC and paid social budgets for optimal performance.
• Generate leads and revenue through targeted campaigns.

Skills

Analytical skills

Strategic thinking

Creativity

Communication

Job description

Social network you want to login/join with:

Performance Marketing Manager (Full-Time/Remote), Exeter

Client: Digital Smile Planning

Location: Exeter, United Kingdom

Job Category: Other

-

EU work permit required: Yes

Job Views:

3

Posted:

27.06.2025

Expiry Date:

11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile is committed to revolutionising healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

ROLE OBJECTIVES

This role seeks a performance marketer with a proven track record of driving growth using paid platforms such as Google Ads, Meta Ads, Bing Ads, TikTok, and others. You will be responsible for driving revenue and sales for our dental cover products.

You will report to the Head of Marketing and be part of the Retail and Corporate Dental Cover divisions. The position is full-time, 40 hours per week, with at least 6 hours overlapping with 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Develop and execute paid search strategies to increase member acquisition across Google, Bing, and other platforms.
• Manage paid social campaigns to acquire and retain members.
• Create platform-specific ad creatives for channels like Facebook, Instagram, TikTok, YouTube.
• Monitor, analyse, and optimise campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition.
• Collaborate with sales to align messaging and drive growth.
• Conduct keyword research, manage bids, ad copy, and landing page optimisation.
• Analyse paid social campaigns to maximise ROI and reduce costs.

Own the Complete Funnel

• Generate leads and revenue through targeted campaigns at all funnel stages.
• Track performance from impressions to conversions daily.
• Identify and troubleshoot issues to optimise performance.
• Report insights regularly to stakeholders.
• Coordinate with design, content, and IT teams.

Budget Management

• Manage PPC and paid social budgets effectively for optimal performance.

Testing

• Develop hypotheses and implement testing plans.
• Coordinate A/B testing of ad elements to improve performance.

Performance Reporting

• Generate reports on key PPC and paid social metrics.
• Provide insights and recommendations for improvement.

Explore New Platforms

• Identify new opportunities for growth.
• Drive revenue through experimentation and data-driven decisions.
• Collaborate with creative teams to ensure alignment with brand guidelines.
• Coordinate with SEO and marketing teams for integrated strategies.
• Communicate performance updates to stakeholders.

KEY PERFORMANCE INDICATORS

• Acquisition: Grow dental cover sales month-on-month.
• ROI: Measure and improve revenue generated per platform and campaign.
• CAC: Optimize customer acquisition costs.

Ideal Profile

Requirements

• Passion for excellence, evidenced by references.
• Extensive experience and success with paid platforms like Google and Meta Ads.
• Proven success in running Google and Meta ads.
• Analytical, strategic, and creative skills.
• Growth mindset: embraces challenges and feedback.
• Excellent spoken and written English.
• Highest integrity.

If you meet all requirements and believe you're a great fit, we look forward to your application!

What's on Offer?

• 100% Remote work.
• Full-time position.
• Work in a compatible time zone.
• Join an established, nearly 20-year-old company.
• Be part of a national Australian organisation.
• Contribute to a meaningful mission.
• Work with top-tier leadership and a supportive team.
• Enjoy a cohesive marketing strategy aligned with broader goals.