Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Plymouth; Remote; GBP 35,000 - 60,000; Full time

Job summary

A leading digital health company is seeking a Performance Marketing Manager to drive revenue for their Retail and Corporate Dental Cover. The ideal candidate will have a strong track record in managing paid marketing campaigns, excellent analytical skills, and a passion for driving business growth. Enjoy 100% remote work flexibility while contributing to a mission to improve healthcare access.

Benefits

100% remote work flexibility

Full-time stability

Supportive company culture

Qualifications

• Extensive experience with Google Ads, Meta Ads, and paid social platforms.
• Analytical, strategic, and creative mindset.
• Excellent spoken and written English.

Responsibilities

• Develop and execute paid search and social campaigns to increase member acquisition.
• Manage PPC and paid social budgets effectively.
• Generate reports on PPC and paid social metrics, providing insights and recommendations.

Skills

Google Ads

Meta Ads

Campaign Development

Analytical Skills

Creative Mindset

Job description

Performance Marketing Manager (Full-Time/Remote), Plymouth

Client: Digital Smile Planning

Location: Plymouth, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. It is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

ROLE OBJECTIVES

This performance marketing role seeks an experienced marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.

As a performance marketer, you will be responsible for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover.

This role reports to the Head of Marketing and is part of the Retail Dental Cover & Corporate Dental Cover Divisions. It is a full-time position, 40 hours per week, with at least 6 hours overlapping with 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Strategic Campaign Development: Develop and execute paid search and social campaigns to increase member acquisition and retention. Create platform-specific ad creatives and optimize campaigns for ROI and cost efficiency. Collaborate with sales to align messaging and identify keyword opportunities.
• Own the Complete Funnel: Generate leads through targeted campaigns, monitor funnel metrics, troubleshoot issues, and optimize performance. Work with stakeholders to address concerns.
• Budget Management: Manage PPC and paid social budgets effectively to balance cost and performance.
• Testing: Develop hypotheses and coordinate A/B testing of ad copy, creatives, and bidding strategies to improve campaign performance.
• Performance Reporting: Generate reports on PPC and paid social metrics, providing insights and recommendations for improvement.
• Explore New Platforms: Identify new paid platform opportunities, run experiments, and collaborate with creative teams to ensure alignment with brand guidelines. Work with the SEO team to align strategies.
• Key Performance Indicators: Focus on acquisition growth, ROI, and customer acquisition cost, continuously optimizing campaigns to meet targets.

Ideal Profile & Requirements

• Passion for excellence, evidenced by references.
• Extensive experience with Google Ads, Meta Ads, and other paid social platforms, with proven success.
• Analytical, strategic, and creative mindset.
• Growth mindset: embraces challenges and feedback.
• Excellent spoken and written English.
• High integrity.

What's on Offer?

• 100% remote work flexibility.
• Full-time stability.
• Work in a compatible time zone.
• Join a nearly 20-year-old successful organization.
• Contribute to a noble mission improving healthcare access.
• Work with top leadership including founders and marketing experts.
• Supportive company culture.
• Aligned marketing strategies for brand consistency.