Performance marketing manager for bike subscriptions

Bike Club Limited; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

Bike Club Limited is seeking a commercially driven performance marketer to lead our UK and Germany paid acquisition efforts on a three‑month basis. You will manage our agency partners, optimize multi‑channel campaigns, and produce actionable insights with Finance and Data teams to drive CAC, ROAS and customer value.

This is a high‑impact role aimed at improving acquisition efficiency while a permanent Performance Marketing Manager is hired, with a potential fractional arrangement for the right

Qualifications

• Experience in performance marketing or growth within a consumer business or agency.
• Experience managing agencies and a multi-channel market.
• Strong analytical and commercial judgement, able to turn data into clear actions.

Responsibilities

• Manage our performance marketing agency and other acquisition partners.
• Oversee day-to-day performance and optimisation of paid acquisition across the UK and Germany.
• Lead the restructure of paid search around parent needs and intent (sizing, outgrown bikes, exchange).
• Recommend how acquisition budget is allocated across markets, channels and campaigns.
• Own reporting on CAC, conversion, ROAS, payback and customer value, working with Finance and Data.
• Set up a simple test-and-learn roadmap across channels, audiences, propositions, creative and landing pages.

Skills

Performance marketing

Growth marketing

Agency management

Multi-channel marketing

Data analysis

Job description

Описание:

We're customer obsessed. We put the customer at the heart of everything we do - and we're looking for people who feel the same way. Bike Club is changing the way families access children's bikes. Through our subscription model, we make it easy for families to get the right bike at the right time, while keeping bikes in circulation for longer. We are a purpose-led, fast-growing business with a strong focus on customer growth, retention and building a more circular approach to children's cycling.

Задачи:

Manage our performance marketing agency and other acquisition partners, challenging recommendations where needed. Oversee day-to-day performance and optimisation of paid acquisition across the UK and Germany. Lead the restructure of paid search around parent needs and intent (sizing, outgrown bikes, exchange) rather than subscription terms. Recommend how acquisition budget is allocated across markets, channels and campaigns. Own reporting on CAC, conversion, ROAS, payback and customer value, working with Finance and Data. Set up a simple test-and-learn roadmap across channels, audiences, propositions, creative and landing pages. Focus on acquiring high-quality, sustainable customers, not just volume. Acquisition delivered to plan in the UK and Germany. Clear acquisition KPIs and reporting in place. Paid search restructure under way, with an accountable relationship with the agency. A documented test roadmap and handover for the permanent hire.

Требования:

Experience in performance marketing or growth within a consumer business or agency. Experience managing agencies and a multi-channel market. Strong analytical and commercial judgement, able to turn data into clear actions. Able to land quickly and work well with Marketing, Data, Finance and Commercial colleagues. Available immediately! Будет плюсом: German market experience is a plus

Условия:

We need a commercially driven performance marketer for three months to manage and improve customer acquisition across the UK and Germany while we hire a permanent Performance Marketing Manager. We are also open to a fractional role for the right candidate. You'll be joining a business with a clear purpose, a genuinely different proposition and significant opportunity to grow. This is an opportunity to have a meaningful impact on the next stage of Bike Club's growth, while helping build a more sustainable way for families to access children's bikes.