Growth & Acquisition Lead (UK & Germany)

Join; Greater London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

26 days per year + bank holidays

Pension salary sacrifice

Enhanced Maternity and Paternity Leave

Employee bike discount

Job summary

Bike Club is seeking a commercially driven Performance Marketing Manager to lead customer acquisition across the UK and Germany. Reporting to the Marketing Director, you will manage our agency partners, monitor channel performance and use data to prioritise where we invest, test and optimise.

You will work closely with Marketing, Content, Data, Product, Finance and Commercial teams to improve efficiency, quality and predictability of acquisition.

Qualifications

• Experience in performance marketing or growth marketing within a consumer-focused business or agency.
• Strong analytical and commercial skills, with the ability to translate data into practical recommendations.
• Experience managing performance marketing agencies or external partners.
• Experience developing and evaluating campaign tests across audiences, creative, propositions or channels.

Responsibilities

• Develop UK and Germany acquisition plans in collaboration with the Marketing Director.
• Translate business objectives into channel plans, targets and testing priorities.
• Manage the performance marketing agency and other acquisition partners to hit objectives.
• Track CAC, ROAS and other KPIs and challenge agency recommendations when appropriate.
• Identify opportunities to improve landing pages and customer journeys.

Skills

Performance marketing

Agency management

Analytical skills

Multi-market budgeting

Stakeholder management

Germany market experience

Job description

Bike Club is seeking a commercially driven Performance Marketing Manager to lead customer acquisition across the UK and Germany. Reporting to the Marketing Director, you will manage our agency partners, monitor channel performance and use data to prioritise where we invest, test and optimise.

You will work closely with Marketing, Content, Data, Product, Finance and Commercial teams to improve efficiency, quality and predictability of acquisition.