Performance Marketing Manager: Data-Driven Demand Gen

Fmc Limited

Radlett

On-site

GBP 40,000 - 60,000

Full time

4 days ago

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Job summary

FMC in the UK is seeking a commercially minded and data-driven Digital Performance Marketing Manager to own paid and owned digital channels, manage budgets, and turn spend into qualified demand and measurable pipeline. This hands-on role requires strong optimisation, tracking, attribution and testing discipline, with decisions driven by downstream MQL, SQL, and pipeline quality.

The position collaborates with RevOps, Brand and Sales to continuously improve full-funnel performance and ensure

Qualifications

3–5 years in performance marketing, digital marketing or growth marketing.
Strong hands-on understanding of paid media, conversion funnels and landing page optimization.
Ability to interpret data and make budget, channel and optimisation decisions.
Experience with HubSpot or comparable CRM/marketing automation.

Responsibilities

Own digital demand generation across paid and owned channels with budgets and KPI tracking.
Review channel and funnel performance daily and diagnose movements by audience and funnel stage.
Optimise to qualified demand and downstream pipeline quality and make test decisions.
Control budget pacing, forecast spend and explain variance.
Manage HubSpot readiness, landing-page and form conversions with attribution integrity.
Maintain an experimentation backlog and record learnings and next actions.
Hand leads to SDR/Sales with source context and feed performance data back to Brand & Performance Marketing.