Performance Marketing Manager

Rise Resourcing; Greater London; Hybrid; GBP 75,000 - 105,000; Full time

Job summary

Rise Resourcing is seeking a data-driven Performance Marketing Manager to own a £5m+ paid media budget across PPC, affiliates, retargeting, and display for a fast-paced multi-channel retailer.

Reporting to the Head of Ecommerce, you will lead testing, optimise profitability, and shape commercial success with a data-led approach and cross-functional collaboration.

Qualifications

• Experience scaling high-budget performance campaigns; Google Ads expertise is essential.
• Advanced analytics using GA, Excel, and attribution models.
• ROAS/ROI focus with margin-aware budgeting.
• Familiarity with affiliate platforms and partner networks.
• Ability to build relationships and align cross-functional teams.

Responsibilities

• Own full strategy and execution across PPC, affiliates, display, and retargeting to maximise profitability and ROAS.
• Lead data-backed testing programs across feeds, assets, and targeting to improve CTR and visibility.
• Translate analytics into trade strategies aligned with promotional calendars.
• Collaborate with trading teams, internal stakeholders, and external suppliers on co-funded campaigns.

Skills

Paid media strategy

Budget management

ROAS optimization

Affiliate networks

Cross-functional collaboration

Tools

Google Ads

Google Analytics

Excel

Job description

Location: London (Hybrid - 4 days in office)

Why This Role?

Are you a data-led paid media strategist ready to take full ownership of a £5m+ performance marketing budget? We’re looking for a commercially sharp Performance Marketing Manager to drive explosive growth and ROI across PPC, affiliates, retargeting, and display for a fast-paced multi-channel retailer.

Reporting directly to the Head of Ecommerce, you won't just run ads—you’ll lead high-impact testing, optimise multi-channel profitability, and directly shape our commercial success.

The Impact You’ll Make

• Drive £5M+ Paid Media Growth: Full strategy and execution ownership across PPC, affiliates, display, and retargeting to maximize profitability and ROAS.
• Master Optimization & Testing: Lead continuous, data-backed testing programs across feeds, assets, and targeting to boost ad visibility and CTR.
• Commercial Strategy & Insights: Turn deep analytics into actionable trade strategies, aligning paid activity with dynamic promotional calendars.
• Collaborate & Scale: Partner with trading teams, internal stakeholders, and external suppliers to land co-funded campaigns and data-sharing initiatives.

What You Bring to the Table

• Proven Paid Media Track Record: Strong experience scaling high-budget performance campaigns (hands-on expertise with Google Ads is essential).
• Data & Analytics Mastery: Advanced command of Google Analytics, Excel, and attribution models to identify growth levers and fix underperformance fast.
• Commercial Acumen: Obsessed with ROAS/ROI, margin health, and managing heavy budget allocations.
• Affiliate & Partner Network Expertise: solid grasp of affiliate platforms, feed management, and digital tracking setup.
• Collaborative Mindset: Exceptional relationship builder skilled at bringing cross-functional teams along with your vision.