Performance Marketing Manager (App)

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Manager to enhance their marketing efforts in London. This role involves launching and optimizing paid media campaigns across platforms like YouTube and Google AppCampaigns, while exploring new channels. The ideal candidate will have 2-3 years of experience in managing international campaigns, a strong analytical mindset, and a proactive approach to seeking new acquisition opportunities. Join a diverse team committed to ethical business practices and continuous learning, while enjoying flexible working hours and employee stock options.

Benefits

Flexible Working

Employee Stock Options

Continuous Learning

Team Socials

Paid Volunteering Days

Diversity and Inclusion Commitment

Qualifications

• 2-3 years of experience in performance marketing with a focus on campaign optimization.
• Strong data literacy and ability to convert data into actionable insights.

Responsibilities

• Manage global campaigns on platforms to boost brand awareness and app user growth.
• Plan and optimize lead generation campaigns to support partner acquisition.

Skills

Campaign Management

Data Analysis

Digital Marketing

Communication Skills

Strategic Thinking

Education

Bachelor's Degree in Marketing or related field

Tools

Google AppCampaigns

YouTube

Meta

Adjust

AppsFlyer

Job description

Social network you want to login/join with:

Performance Marketing Manager (App), London

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Client:

Blacklane

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

0bc13d2ca43f

Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

We are looking for an experienced Performance Marketing Manager to join our growing marketing team, based in London. Your role will involve launching and optimizing paid media campaigns across existing channels, as well as taking ownership of new channels we are testing. You will ensure that our digital marketing strategies align with our business growth targets and KPIs. We seek a driven, analytical, and commercially minded expert to manage day-to-day optimizations, campaigns, and innovation to meet ROAS and acquisition goals.

Your responsibilities include:

• Managing global and local campaigns on platforms like YouTube, Google AppCampaigns, and Meta to boost brand awareness and app user growth, while exploring new opportunities.
• Owning new channels under testing, such as Programmatic and Demand Generation.
• Planning, optimizing, and reporting on lead generation campaigns to support partner acquisition.
• Developing and executing innovative paid media strategies, reporting on growth metrics, and making data-driven recommendations.
• Collaborating with the Senior Marketing Analyst on spend tracking, CAC, and ROI; working with creative, brand, and retention teams to ensure campaign effectiveness; and discussing performance and testing ideas with the Senior Performance Marketing Manager.
• Maintaining relationships with platform managers to test new product features, align on best practices, and benchmark against competitors.

About You:

• 2-3 years of experience managing international brand awareness, lower funnel, and retargeting campaigns, with hands-on campaign creation and optimization to meet CPA and ROI targets.
• Experience working with challenging marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Adjust and AppsFlyer.
• Proactive in seeking new acquisition opportunities and improving performance, resilient and creative in overcoming technical hurdles.
• Strong data literacy to convert data into actionable insights.
• Strategic thinker with a growth mindset and understanding of business impact.
• Experience collaborating with cross-functional teams such as Product and Analytics.
• Excellent communication and presentation skills in English, with the ability to effectively convey performance, strategy, and priorities.
• Experience in brand awareness display campaigns, including Rich Media, Video, and high-impact activities.

More Than a Job:

Blacklane, founded in 2011, is a scale-up creating a global chauffeur service. With over €100 million in annual revenue and backed by Daimler and other investors, we are a trusted brand in corporate travel. We promote ethical business practices and a strong company culture.

• Continuous Learning: We value feedback and personal development, encouraging participation in internal learning communities.
• Flexible Working: We offer flexible hours and home office options.
• Join Our Crew: Engage in team socials and collaborate with a diverse team of over 350 people from 70 nations.
• Employee Stock Options: All employees benefit from stock options linked to company success.
• Fair Remuneration: Salaries are aligned with local living costs.
• Sustainability: We launched a global carbon offset scheme and aim for 15% electric vehicle journeys by 2023.
• Inclusion & Diversity: We are committed to an inclusive workplace where all qualified applicants are considered.
• Blacklane Cares Day: Employees receive paid leave for volunteering or community projects.