Performance Marketing Manager

Team17 Digital Ltd; United Kingdom; Remote; GBP 50,000 - 80,000; Full time

Job summary

Team17 Digital Ltd is seeking a Performance Marketing Manager to drive player acquisition, revenue growth and marketing efficiency across the Team17 portfolio. You will plan, execute and optimize performance campaigns across paid media, working closely with Brand Managers and the Creative team to align assets with channel and audience needs and to deliver commercial results.

Reporting to the Performance Marketing Director, you will lead cross-channel campaigns, negotiate with partners, translate

Qualifications

• Proven performance marketing across paid media campaigns.
• Experience with Meta, Google, Reddit, TikTok, X, Snapchat and Amazon ads.
• Strong analytics and attribution knowledge.
• Email marketing and CRM experience with platforms like HubSpot or Mailchimp.

Responsibilities

• Planning – define and deliver campaigns across paid media based on objectives and budgets.
• Launch – ensure precise setup of campaigns via agencies/partners.
• Optimisation – end-to-end optimization using performance data.
• Media Management – brief, negotiate and manage endemic campaigns with partners.
• Store Campaigns – manage direct store campaigns with PlayStation/XBOX where applicable.
• Email & CRM – lead email marketing strategy, planning, execution and reporting.
• Insights – translate data into actionable recommendations and benchmarks.
• Reporting – build a comprehensive reporting suite linking data to performance.

Skills

Meta Ads

Google Ads

TikTok Ads

Reddit Ads

X Ads

Snapchat Ads

Amazon Ads

GA4

Google Tag Manager

Adobe Analytics

HubSpot

Mailchimp

Email Marketing

Attribution

Creative Briefing

Data Analysis

Tools

Google Tag Manager

Adobe Analytics

HubSpot

Mailchimp

Excel

Job description

About the role

The Performance Marketing Manager drives player acquisition, revenue growth and marketing efficiency across the Team17 portfolio by planning, executing and optimizing performance marketing campaigns.

This mid-level role reports to the Performance Marketing Director and is an integral part of the cross-functional marketing team, working closely with Brand Managers to understand the strategy and objectives of our games, and with the Creative team to ensure assets are aligned to channel and audience needs, and built to deliver commercial results.

Role Responsibilities

• Planning - Define and deliver performance marketing campaigns across paid media channels based on titleobjectives, target audiences, competitor analysis, budgets,ROIprojections, channels & platform requirements.
• Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through agencies / partners.
• Optimisation – Deliver ongoing end to end optimization of campaigns and the player journey (e.g. UX of landing pages) based on performance metrics and best practices.
• Media Management – Brief, negotiate, manage, and / or supervise endemic campaigns with external partners like IGN, Future, Twitch, Discord.
• Store Campaigns – Brief, negotiate, manage, and/ or supervise direct store campaigns with PlayStation (NetAds) & XBOX.
• Email & CRM - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
• Insights - Translate paid media, analytics and store data into actionable insights, recommendations and internal benchmarks.
• Performance-Led Creative - Provide clear, performance-led briefs, that incorporate best-practice, and lead guidance to creative partners on video and static ad asset requirements.
• Legal & Data Compliance – Partner with Legal and relevant teams to ensure advertising, tracking, cookies, CRM and other activity meets privacy and compliance requirements.
• Reporting – Develop comprehensive reporting suite for internal teams and external studios. Connect campaign data, analytics and commercial performance to develop recommendations.

Technical Skills & Experience

• Hands-on experience of running PC and console (mobile a bonus) campaigns across major platforms including Meta, Google, Reddit, TikTok, X, Snapchat and Amazon.
• Videogame Industry - Strong knowledge of the videogame sector including PC/console games marketing, endemic media, platform/stores, and the specific attribution challenges in our space.
• Optimisation - Advanced campaign optimisation and performance analysis skills.
• Tools - Strong experience with GA4, Google Tag Manager, event mapping/tagging and digital analytics; Adobe Analytics desirable.
• Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
• Attribution - Strong understanding of attribution approaches and tools, with the ability to work effectively where attribution is incomplete or evolving.
• Creative - Understands Performance creative best practice across video and static assets.
• Analysis – skilled at combining media, analytics and store data to build benchmarks.
• Privacy - Strong understanding of digital privacy and compliance requirements across advertising, tracking, cookies and CRM.
• Mobile advertising, MMP and mobile network experience within gaming is desirable but not mandatory.

People Skills

• Project management skills and ability to manage competing priorities.
• Relationship and stakeholder management across internal & external partners (games studios a bonus).
• Analytical and commercial, with the ability to turn data into recommendations.
• Comfortable with assumptions & problem solving – accepting incomplete data, and making informed assumptions, testing hypotheses and building greater predictability over time.
• Clear communicator, able to brief partners effectively and champion the function.
• Adaptable and able to work across different games, audiences, budgets and campaign objectives.
• Adept at negotiation in the media space.
• Strong knowledge of the games market and trends.